Get a complete view of your SEO performance

Pull data from your favorite SEO tools and search platforms. See what’s working, spot gaps, and take action to grow organic traffic with confidence.

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Trusted by 200,000+ companies in 120 countries

Supermetrics for SEO



Understand your SEO performance

See the full picture—not just a few pieces. Bring data from your go-to SEO tools—like Google Search Console and Semrush—into one place so you can understand how your organic performance is truly trending.



Skip the manual data work

Stop jumping between tools. Supermetrics automatically pulls your SEO data into Google Sheets, Excel, Power BI, or Looker Studio, saving you time every week.



Spot new growth opportunities

Spend less time collecting data and more time acting on it. Spot performance trends, ranking shifts, and insights that help you grow your organic visibility.


The reporting foundation trusted by modern SEO teams

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Flexible SEO reporting for every team

Use Supermetrics with Google Sheets or Excel to automate your keyword research and get alerts on the search metrics that matter most. For SEO and organic traffic reporting, connect Supermetrics to Looker Studio to build simple, interactive dashboards your team can trust.

Automated marketing analytics

Find insights your competitors don’t even know to look for. Make smarter marketing decisions that keep you ahead.



“I think one of the things that I've found the most useful from it is the data blending tools that Supermetrics provides, which allows us to do a lot of the transformation that we end up doing down the road in our internal reporting system. It allows us to be a lot more strategic about the blending that I can do within that platform before I send it down to the data lake.”

Cory Cinelli
Cory Cinelli
Senior Business Analyst at Manscaped

“No other product apart from Supermetrics gives us the level of data granularity and reporting possibilities that we need in order to ensure we’re efficient, keep us client-focused and track campaign progression.”

Sam Caesar
Sam Caesar
Search Account Manager at Sleeping Giant Media

“The last thing we wanted to do is build the data pipelines ourselves. That could easily take 50-100 hours per connector, and then you have to take care of the maintenance as well. We ended up looking for a vendor and decided Supermetrics was the best fit for us.”

Jarle M. Alvheim
Jarle M. Alvheim
Head of Data Technology at Dentsu

“Just everywhere people do things on gut. But now that we’re using Supermetrics, we can be like, I love your gut. Thank you so much for your input, but here's actual data that we can use and people are loving it.”

Jen Whorton
Jen Whorton
Senior Manager, Database and Data Management at Feld Entertainment

One stop shop for marketing analysis


Explore data

Quickly review your marketing data, validate queries before building reports, and view everything in a clean, simple table. Get the clarity you need before moving into deeper analysis.

Visualize in dashboards

Create a marketing dashboard in seconds and see your data come to life. Explore Supermetrics dashboards and visualize performance directly in the platform.

Build your own reports

Connect to your favorite reporting tools and access the metrics and dimensions you need. Whether you prefer spreadsheets or BI tools, Supermetrics helps you build reports with confidence.

Marketing performance that moves the needle

,000+

companies growing faster

%

more efficient marketing

%

lower cost per click

%

higher conversions


Prove your marketing impact today

Visualize marketing performance your way: in Supermetrics or in the marketing reporting tool of your choice. Uncover trends, spot opportunities, and make confident decisions with data you can trust.

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