Stop running ads with a blindfold on

Supermetrics lets you track ad spend, conversions, and ROAS across all channels, and connect that data with onsite and CRM signals to give you a complete view of your funnel.

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Trusted by 200,000+ companies in 120 countries

Supermetrics for performance marketers

See your performance clearly

View all your key KPIs in one place. Connect data from every step of the funnel to get a clear picture of how your campaigns are performing. With Supermetrics, you also get more metrics and dimensions than native ad platforms provide.

No more manual reporting

Supermetrics automatically pulls data from over 100 sources into your spreadsheet, BI tool, or data warehouse. Spend less time on reporting and more time on work that drives your performance forward.

Find opportunities for growth

With reporting off your plate, you have more time to experiment and uncover new growth opportunities. Compare tactics, messages, and funnel stages or test new channels without adding extra reporting tasks to your workload.

+15% of global online ad spend is reported through Supermetrics

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Choose the setup that fits your needs

Supermetrics helps performance marketers pull all their data into one place, prepare it for analysis, and build reliable reports. Use it with Google Sheets, Excel, Power BI, or Looker Studio so you can spend less time collecting data and more time improving results.

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh

Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet

Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier

Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton

Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela

Marketing Analytics & Automation Lead at Swappie

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi

Global Data and CRM Factory Director at ETAM Group