Move marketing and revenue data into BigQuery

Bring all your marketing, sales, and revenue data into BigQuery automatically so you can analyse performance without messy exports or manual cleanup.

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Trusted by 200,000+ companies in 120 countries

Data ownership

Manage your data ownership flexibly with Supermetrics.

Instead of scattered and limited data across different platforms, you can securely store all your historical cross channel data directly in BigQuery. This gives you full control over your marketing data and enables long term trend analysis, deeper reporting, and reliable decision making.

Ready-made pipelines


Skip the manual work of maintaining API connections or building your own pipelines. Supermetrics sends your data straight into BigQuery with complete accuracy. No code required and no engineering effort from your side.

Visualize data


Move clean, structured BigQuery data into your BI tool with ease. Supermetrics takes care of configuration and data types so you can create dashboards, share insights with stakeholders, and run analysis without any technical overhead.

Secure and available


With Supermetrics' SOC 2 Type II, GDPR, and CCPA compliance, you can trust your data is secure. Centrally stored data stays accessible, protecting you from unexpected API outages.

+15% of global online ad spend is reported through Supermetrics

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“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet
Mickaël Zollet
Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier
Pascal Coulier
Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton
Jen Whorton
Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela
Lauri Nurmela
Marketing Analytics & Automation Lead at Swappie

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi
Sophie Buresi
Global Data and CRM Factory Director at ETAM Group

Connect once. Power every report.



Choose your source

Start with a ready-made connector or import data from files, APIs, and custom platforms.


Define your data

Select metrics and dimensions, apply transformations, map your data, and define your schedule. No code required.


Send it anywhere

Pick whether you want the data in a Supermetrics dashboard, spreadsheet, BI tool, warehouse, or even a custom reporting solution.

Marketing performance that
moves the needle



,000+

companies growing faster

%

more efficient marketing

%

lower cost per click

%

higher conversions


Get more out of your data

From individual users to teams and organisations we have a
composable platform that grows with your needs

Request demo