Data solutions that grow with your agency

Supermetrics makes reporting easy for agencies of every size by connecting your marketing data, automating workflows, and eliminating manual reporting. Spend less time on spreadsheets and more time improving client results.

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Trusted by 200,000+ companies in 120 countries

Why agencies of all sizes choose Supermetrics

Provide faster time-to-insight

Skip the manual reporting and share automated dashboards with clients. Free up your time to analyze results, deliver recommendations, and plan smarter campaigns.

Retain and acquire customers

Deliver customized, efficient client reports that earn positive feedback. Strengthen retention while creating an edge that helps you win new business.

Expand your agency offering

Build a solid reporting foundation, automate client updates, and open the door to advanced analytics — from data modeling to data warehousing.

Marketing intelligence that gives you the edge

,000+

Increase in marketing efficiency

more efficient marketing

lower cost per click

higher conversions

Here's how agencies use Supermetrics to grow with data

Multi-client reporting and dashboards

Build a centralized agency reporting dashboard to manage and monitor all clients at scale. Save time and quickly identify trends and anomalies across your client portfolio.

Automated account audits

Fast, thorough account audits are essential for top performance. They help uncover new opportunities and showcase your agency’s expertise to both retain clients and win new business.

Budget pacing

Effortlessly bring all your spend data together, analyze performance, and optimize budgets to ensure you're always on track and maximizing your client’s investment.

What sets Supermetrics apart

From data to insights, faster

Connect 150+ granular data sources and simplify reporting. Use prebuilt templates or customize with advanced transformation tools to get insights that drive performance.

Flexibility and customization

Set up dedicated workspaces for each client, choose how you store your data, and bring in offline sources through Custom Data Import.

Strong support and reliability

With 15% of global ad spend flowing through our platform, you get proven reliability, global support, and partnerships with the biggest names in advertising.

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh

Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet

Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier

Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton

Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela

Marketing Analytics & Automation Lead at Swappie

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi

Global Data and CRM Factory Director at ETAM Group