Supermetrics Insights Agent

Ask your marketing data a question. Get answers in seconds.

The Supermetrics Insights Agent is an AI-powered analytics agent built into the Supermetrics Marketing Intelligence Platform. It lets performance marketers and agency teams ask questions about their Facebook Ads, Google Ads, Google Analytics 4, TikTok Ads, and LinkedIn Ads data in plain language and get instant AI-generated dashboards, trend analyses, and performance recommendations. No SQL. No BI setup. No waiting on analysts.

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Trusted by 200,000+ companies in 120 countries

Most marketing teams spend more time building reports than acting on them


Marketers at growing companies and agencies are managing more channels, more campaigns, and more clients than ever. But getting an answer to a simple question, like why ROAS dropped last week or which campaigns are underpacing budget, can still take hours.


The typical process looks like this:


Pull data from Facebook Ads, Google Ads, and GA4 into separate reports

Pull data from Facebook Ads, Google Ads, and GA4 into separate reports

Build a new visualization to answer a question that did not exist last week

Repeat for every campaign, every client, every reporting cycle


For agency teams, the problem scales with every new client. Dashboards fall behind. Analysts sit in backlogs. And marketing leaders wait days for answers they needed yesterday.


The cost of slow answers

For performance marketers

  • Miss budget pacing issues until end of month
  • Discover campaign anomalies too late to course-correct
  • Spend reporting time on data wrangling, not optimization

For agency teams

  • Hundreds of hours per year recreating per-client dashboards
  • Analysts stuck on low-value ad hoc requests instead of deep analysis
  • New questions from clients mean new wait times, not new answers

Supermetrics Insights Agent gives every marketer a personal data analyst that works in seconds

With the Supermetrics Insights Agent, you ask a question in plain language and get a clear, data-backed answer. The agent does the analysis, builds the visualization, and tells you what it found. You keep your focus on decisions, not data wrangling.


No SQL. No dashboard configuration. No waiting for someone else to run the numbers.

Performance analysis with no technical setup

Period-over-period comparisons, A/B results analysis, outlier detection, budget pacing checks, and post-campaign recaps are all available by asking a question. No BI expertise or data modeling required.

Recommended actions, not just data

Period-over-period comparisons, A/B results analysis, outlier detection, budget pacing checks, and post-campaign recaps are all available by asking a question. No BI expertise or data modeling required.

AI-generated reports in under a minute

Type a prompt. The agent builds a dashboard with the right KPI scorecards, line charts, bar charts, and tables for your question. Adjust it in plain language. No drag-and-drop. No field configuration.

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From question to insight in three steps

Connect your data

The Insights Agent works with the data you have already connected to Supermetrics. If you use Facebook Ads, Google Ads, GA4, TikTok Ads, or LinkedIn Ads, you are ready to go from day one. No new integrations. No data exports.

Ask a question

On the Supermetrics Hub, open Insights Agent under Analyze. Type your question in plain language. For example:

  • Analyze my Facebook Ads performance from last month, compared to the previous one
  • Show me trends in my Google Ads click-through rates over the last quarter
  • Which campaigns are pacing behind budget this month?
  • Why did my TikTok Ads CPM increase last week?

The agent asks follow-up questions if it needs more context, then queries your live data.


Get your dashboard and analysis

The Insights Agent dives into your campaign data and surfaces trends, patterns, and key takeaways directly in the conversation. Ask it to build a dashboard, and it generates a reusable, refreshable view — or just keep asking follow-up questions to go deeper.

Supermetrics Insights Agent handles the analysis marketers ask for most

Digital marketers: find out what changed and why

Digital marketers at brands and in-house teams use the Supermetrics Insights Agent to get instant answers from their campaign data across paid, organic, and web analytics channels. Ask the agent why traffic dropped, which campaigns are overspending, how conversion rates have trended over the last six weeks, or what drove a spike in cost per lead. Get a clear answer in seconds with a breakdown by channel, campaign, audience, or creative, with no new report to build and no analyst to wait for.

Agency teams: build client dashboards from a single prompt

Agency account managers and strategists use the Supermetrics Insights Agent to build per-client campaign recaps and performance dashboards in under a minute. Instead of recreating the same reporting structure for each new client or campaign cycle, type a prompt and the agent generates a ready-to-review dashboard. Save hours per client, per week.


Marketing leaders: get cross-channel answers before the meeting

CMOs and heads of marketing use the Supermetrics Insights Agent to answer live questions during stakeholder reviews, without waiting on an analyst to pull data. Ask for a top-line performance summary, drill into a channel that is underperforming, or compare two campaigns side by side. All from a chat interface, in plain language.

Analysts: generate starter dashboards and queries faster

Data analysts and marketing ops teams use the Supermetrics Insights Agent to draft starting dashboards, run outlier detection, and handle routine ad hoc requests from marketing stakeholders. The agent handles the setup work; analysts refine and validate. More time for deep analysis and experimentation, less time on low-value requests.

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Why Supermetrics Insights Agent

Most marketing teams have already tried getting insights from their data using a mix of dashboards, BI tools, and general AI tools. The problem is not access to data. None of those tools was built to think like a marketer. Dashboards show you what happened. General AI tools guess at the why. And BI platforms require a data team just to get started.

Supermetrics Insights Agent is different because it is built on a foundation that no general-purpose tool can replicate. Supermetrics processes 15% of global ad spend across 200,000 companies, and that experience is embedded directly into the agent. It understands how marketing platforms structure their data, how metrics like ROAS, CPA, and CTR relate to each other, and what a meaningful performance change actually looks like.

Capability

Supermetrics Insights Agent

Generic AI analytics tools

No data warehouse or BI team required

Yes

Requires a modeled warehouse + data team

Marketing-specific field knowledge

Yes, built on Supermetrics connector data

Generic; requires manual semantic modeling

Cross-channel analysis (Facebook Ads, Google Ads, GA4, TikTok Ads, LinkedIn Ads)

Yes, in one place

Varies; often requires separate connectors or models per channel

Built-in marketing use cases (ROAS analysis, budget pacing, outlier detection)

Yes, out of the box

Build-your-own; no marketing-specific templates

Setup time to first insight

Minutes, using existing Supermetrics connections

Days to weeks for warehouse, modeling, and configuration

Supermetrics Insights Agent delivers answers you can trust, present, and act on

The Supermetrics Insights Agent is also built differently under the hood, and that matters. A large language model is a text prediction engine. It predicts what looks statistically right, not what is mathematically correct. That is why general AI tools can confidently show you a number that is simply wrong.


Supermetrics Insights Agent keeps your numbers accurate — the LLM never does the math. All calculations run on deterministic, rules-based code that produces the same result every time. The AI focuses on what it does best: understanding your question, spotting patterns, and explaining what it found. You get reliable insights, not approximations. Once the analysis is ready, confirm it aligns with your goals and send it straight to your CMO.

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Supermetrics powers marketing intelligence for over 200,000 companies

15% of global ad spend flows through Supermetrics. Our platform is used by performance marketing teams at Dentsu, OMG, Dyson, Volvo, HP, and Manscape, among many others.


,000+

companies trust Supermetrics

%

of global ad spend flows through Supermetrics

+

marketing and sales data sources

minutes

to first insight with Insights Agent

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Frequently asked questions


Supermetrics Insights Agent lets you stop building reports and start making decisions

The Supermetrics Insights Agent is available now in beta for all paid and trial Supermetrics Hub subscribers. Ask your first question today. Your Facebook Ads, Google Ads, GA4, TikTok Ads, and LinkedIn Ads data is waiting.

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