The agency data transformation
Setting a new benchmark with AI + BI
Join Supermetrics and Google for an exclusive event showing how agencies are making the best use of their data for enhanced productivity, decision making, and a new revenue stream. Maximize the value of AI+BI-powered marketing, leveraging trusted data with Google Cloud and Looker.
9:00
Registration & networking
9:30
Welcome
9:35
Trend with agency: Grow revenue with data monetization and AI agents
Add description
Presenters:
Rob Staples, Title, Company
Frances Leung, Customer Engineer, Google
10:05
The client journey & business impact
Add description
Presenter: TBD, Supermetrics
10:35
Fireside chat
- Becoming an AI first agency and the Ecosystem to achieve that
- The client journey & business impact: The real-world experience of a major advertiser.
- Data-as-a-product: Supermetrics data product stack, moving agencies beyond simple reporting to embedded analytics dashboards directly within their own client portals.
- The enablement & activation Layer: The role of the partner in bridging the gap between client infrastructure and Google's AI solutions.
Presenters:
Arshad Mirza, Head of Partners and Agencies, Google Ads
Rob /& Edison, Title (?), Google Cloud Looker
Ryan Delaney, Co-founder, Overdose
Chris Gartland, Title (?), KATO
TBC, Supermetrics
11:00
Q&A
11:20
Networking & refreshments
Meet our speakers
Rob Staples
TBD
Title (?), Google Cloud
Frances Leung
TBD, Google
Title, Google
Arshad Mirza
Head of Partners and Agencies
Arshad Mirza, Head of Partners and Agencies, Google Ads
Ryan Delaney
Co-founder
Ryan Delaney, Co-founcer, Overdose
Chris Gartland
Title (?)
Chris Gartland, Title, Company
Byron Munson
Head of Sales, JAPAC
Byron leads Supermetrics commercial operations across our JAPAC markets. He has over 20+ years of Martech experience across Europe and JAPAC. He is passionate about supporting the Marketing industry and customers to solve their business challenges.