Stop overpaying for complex pipelines. Supermetrics makes data easy.

Stop paying for inflated monthly active rows, wrestling with normalized schemas, and waiting for slow support. Supermetrics gives you simple setup. Clean models. And pricing you can actually understand.

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Fueling insights for 200K+ companies in 120 countries

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Why companies choose Supermetrics over Fivetran

Freedom to choose your destination

Send data straight to Google Sheets, Looker Studio, Power BI, data warehouses, or any other tool via our API. No lock-in to a central hub.

Transparent, predictable pricing

No confusing credits or flex points. Know exactly what you’ll pay, with no surprise costs as you scale.

Your data. Your stack. No constraints.

Ditch Fivetran’s restrictive ecosystem—Supermetrics gives you ownership and flexibility from day one.

Don’t just take our word for it

What our clients say

"What stood out for me with Supermetrics is the flexibility. The customizations you can do is something I haven’t seen with another tool."

Sam Lloyd, Global Media Marketing Director at Groupon

"We found that since using Supermetrics, we’ve saved around 53% of reporting hours"

Maricarmen Vargas, Digital Account Manager at Gravital

"Supermetrics does a really good job of taking care of work that no one should have to do manually."

Zach Cooper, Director of Analytics at A Cloud Guru

"Supermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets."

Will Ridley, Digital Client Lead at Atomic 212

"Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it."

Michael Schulz, Marketing Analytics Lead at Kapten & Son
Sam Lloyd
Maricarmen Vargas
Zach Cooper
Will Ridley
Michael Schulz

Supermetrics vs. Fivetran

Compare all features

Supermetrics

Fivetran

Connectors

150+ marketing & sales sources

~70 sources

Built for marketers

Purpose-built

Data-team focus

Google Data Studio

Direct transfer

Not supported

Sheets & Excel

Direct transfer

Not supported

Direct transfers to Data lakes (S3, GCP, Azure)

Supported

Not Supported

Raw data output

JSON & CSV

Not Supported

Pricing

Transparent, flat-rate

Variable, usage-based

Security

SOC 2 Type II

SOC 2 Type II

15% of global online ad spend is analyzed through Supermetrics

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Marketing intelligence that gives you the edge

  • 25%

    Increase in marketing efficiency


  • 30%

    Increase in conversion


  • 20%

    Reduction in cost per click


  • 200k+

    Companies fueled

The Smarter Way to Work With Marketing Data

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One pipeline, endless destinations

Integrate, transform, and send your marketing data straight into Sheets, Looker Studio, Power BI, or any warehouse—no lock-in.

All your use cases, instantly

From quick budget pacing sheets to advanced multi-channel dashboards, get it done out of the box with Supermetrics.

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Built for modern marketing teams

Marketers get self-serve data apps. Data teams get freed to focus on advanced projects. Everyone wins.

Ready to see Supermetrics in action?

Talk to our team today!

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