Stop overpaying for complex pipelines. Supermetrics makes data easy.
Stop paying for inflated monthly active rows, wrestling with normalized schemas, and waiting for slow support. Supermetrics gives you simple setup. Clean models. And pricing you can actually understand.


Fueling insights for 200K+ companies in 120 countries
Why companies choose Supermetrics over Fivetran
Freedom to choose your destination
Send data straight to Google Sheets, Looker Studio, Power BI, data warehouses, or any other tool via our API. No lock-in to a central hub.
Transparent, predictable pricing
No confusing credits or flex points. Know exactly what you’ll pay, with no surprise costs as you scale.
Your data. Your stack. No constraints.
Ditch Fivetran’s restrictive ecosystem—Supermetrics gives you ownership and flexibility from day one.
Don’t just take our word for it
What our clients say
"What stood out for me with Supermetrics is the flexibility. The customizations you can do is something I haven’t seen with another tool."
Sam Lloyd, Global Media Marketing Director at Groupon"We found that since using Supermetrics, we’ve saved around 53% of reporting hours"
Maricarmen Vargas, Digital Account Manager at Gravital"Supermetrics does a really good job of taking care of work that no one should have to do manually."
Zach Cooper, Director of Analytics at A Cloud Guru"Supermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets."
Will Ridley, Digital Client Lead at Atomic 212"Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it."
Michael Schulz, Marketing Analytics Lead at Kapten & Son




Supermetrics vs. Fivetran
Compare all features
Supermetrics
Fivetran
Connectors
150+ marketing & sales sources
~70 sources
Built for marketers
Purpose-built
Data-team focus
Google Data Studio
Direct transfer
Not supported
Sheets & Excel
Direct transfer
Not supported
Direct transfers to Data lakes (S3, GCP, Azure)
Supported
Not Supported
Raw data output
JSON & CSV
Not Supported
Pricing
Transparent, flat-rate
Variable, usage-based
Security
SOC 2 Type II
SOC 2 Type II
15% of global online ad spend is analyzed through Supermetrics





Marketing intelligence that gives you the edge
25%
Increase in marketing efficiency
30%
Increase in conversion
20%
Reduction in cost per click
200k+
Companies fueled
The Smarter Way to Work With Marketing Data

One pipeline, endless destinations
Integrate, transform, and send your marketing data straight into Sheets, Looker Studio, Power BI, or any warehouse—no lock-in.
All your use cases, instantly
From quick budget pacing sheets to advanced multi-channel dashboards, get it done out of the box with Supermetrics.


Built for modern marketing teams
Marketers get self-serve data apps. Data teams get freed to focus on advanced projects. Everyone wins.