Data and AI - The Twin Forces Shaping the Future of Travel Marketing


Read this global research and find out how data-mature travel brands are outperforming their peers by combining advanced data management with AI to deliver more connected customer experiences



About the report

Read this global research and find out how leading travel brands are redefining customer experiences through smarter use of data and AI. Conducted by London Research in partnership with Relay42, a Supermetrics company, the study reveals how data-mature travel organizations outperform their peers across integration, personalization, and decision-making.

Key findings:

  • Data leaders are 3x more likely to see AI as mission-critical (33% vs. 12%).
  • 21% of travel companies say they are already fully exploiting the power of AI for predictive decisioning and modeling , an area which is identified in the report as a bridge for more extensive use of AI.
  • Leaders are 3x  more likely to quickly and easily connect   new   offline and external   systems .
  • Leaders are 2x more likely to use machine   learning for predicting   behavior, value, and purchase intent (36% vs. 17%).
  • Leaders are almost 3x  more likely to deliver   timely , personalized   experiences based on customer actions and engagement (43% vs. 15%).
  • Leaders are also 2x more likely (36% versus 18%) to support advanced   journey   management to sequence and synchronize   customer   interactions across all channels.

    Published on 28/10/2025