Supermetrics for Google Data Studio
Connect Yandex.Direct to Google Data Studio — Search Ad Dashboards
Connect Yandex.Direct to Google Data Studio for live Russian search advertising dashboards. Track click positions, conversions, and campaign performance in interactive reports. Compare Yandex results alongside Google Ads for complete search visibility.
Why Connect Yandex.Direct to Google Data Studio?
Build live Yandex.Direct dashboards in Google Data Studio that update automatically and share with your team.
Russian search campaign performance dashboards
Track click positions, CPC, conversions, and bounce rates for Yandex search and network campaigns. Monitor how your ads perform across Yandex Search and the Yandex Advertising Network.
Compare Yandex with Google Ads
Place Yandex.Direct alongside Google Ads in a single dashboard to compare CPC, conversion rates, and ROAS across search engines. Optimize budget allocation for Russian and CIS markets.
Demographic and regional targeting insights
Break down campaign performance by user region, age, gender, and device type. Identify which demographics convert best on the Yandex network.
How to Connect Yandex.Direct to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Yandex.Direct connector to begin setup.
- 2
Authorize Yandex.Direct
Sign in to your Yandex.Direct account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Yandex.Direct metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Yandex.Direct in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Yandex Search Campaign Dashboard
Track Yandex.Direct spend, click positions, CPC, and conversions across search and network campaigns. Includes regional and demographic breakdowns.
Google Ads vs. Yandex Comparison
Side-by-side comparison of Google Ads and Yandex.Direct for Russian and CIS market campaigns. Compare CPC, conversion rates, and ROAS across both search engines.
Reporting Scenarios for Yandex.Direct in Google Data Studio
Common reporting use cases that teams build with Yandex.Direct data in Google Data Studio.
Click Position Analysis
Chart average click position trends alongside CPC and conversion rate. Identify the optimal position range that balances cost and conversion volume for your Yandex campaigns.
Regional Performance Map
Visualize Yandex.Direct performance by Russian region. Identify which geographic areas deliver the best conversion rates and where to increase or reduce spend.
What Yandex.Direct Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Yandex.Direct reporting data — metrics and dimensions you already know from the Yandex.Direct interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- Avg. click position
- Avg. impression position
- Conversions
- Conversion rate
- Cost per conversion
- Revenue
- Bounce rate
Key Dimensions
- Campaign name
- Campaign type
- Ad group name
- Ad network type
- Targeting criteria
- Keyword match type
- User device type
- User region name
- Gender
- Age
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Yandex.Direct alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Yandex.Direct. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Yandex.Direct data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Yandex.Direct to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Yandex.Direct as your data source. Authorize your Yandex.Direct account, pick the accounts or profiles you want to report on, and click Connect. Your Yandex.Direct fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my Yandex.Direct data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all Yandex.Direct credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Yandex.Direct through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine Yandex.Direct with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Yandex.Direct data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What Yandex.Direct metrics and dimensions are available in Google Data Studio?
All standard Yandex.Direct reporting fields are available, including Impressions, Clicks, Cost, CTR, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use Yandex.Direct data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Yandex.Direct numbers without any manual steps.
Can I see click position data from Yandex.Direct in Google Data Studio?
Yes. Average click position and impression position metrics are available. Chart position trends over time and correlate them with CPC and conversion rate changes to optimize your bidding strategy.
Can I compare Yandex.Direct with Google Ads in one dashboard?
Absolutely. Add both Yandex.Direct and Google Ads as data sources. Compare CPC, CTR, and conversion rates side by side to determine the best budget allocation across search engines for your Russian-speaking markets.
Also Connect to Google Data Studio
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