Supermetrics for Google Sheets
Connect Yandex.Direct to Google Sheets — Russian Search Ad Reporting
Connect Yandex.Direct to Google Sheets for automated search advertising reports. Track impressions, clicks, conversions, and ad positions — with scheduled refreshes for hands-free reporting.
Why Connect Yandex.Direct to Google Sheets?
Get your Yandex.Direct data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Yandex.Direct and Google Ads data into the same workbook. Compare search ad performance across Russian and global markets in one spreadsheet.
- Monitor average click and impression positions in a spreadsheet that refreshes daily. Spot position drops and react before performance degrades.
- Pull performance data broken down by user region and device. Schedule automatic refreshes for hands-free reporting on Russian market campaigns.
How to Connect Yandex.Direct to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Yandex.Direct in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Yandex.Direct Campaign Performance Report
Track spend, clicks, CTR, CPC, and conversions across Yandex.Direct campaigns. Includes position tracking and network breakdown.
Yandex.Direct Regional Performance Report
Break down campaign performance by user region, device type, and demographics. Identify top-performing regions and audience segments.
What Yandex.Direct Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Yandex.Direct reporting data — metrics and dimensions you already know from the Yandex.Direct interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- Avg. click position
- Avg. impression position
- Conversions
- Conversion rate
- Cost per conversion
- Revenue
- Bounce rate
Key Dimensions
- Campaign name
- Campaign type
- Ad group name
- Ad network type
- Targeting criteria
- Keyword match type
- User device type
- User region name
- Gender
- Age
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Yandex.Direct alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Yandex.Direct. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Yandex.Direct reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Yandex.Direct as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Yandex.Direct — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Yandex.Direct data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Yandex.Direct reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, CPC, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Yandex.Direct data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Pull Yandex.Direct data into one tab and Google Ads into another. Use Sheets formulas to compare CPC, CTR, and conversion rates across both search platforms.
- Yes. Use "Ad network type" as a dimension to separate search and display network performance. Track how campaigns perform across Yandex search and partner sites.
Also Connect to Google Sheets
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