Supermetrics for Google Sheets
Connect Semrush Analytics to Google Sheets — SEO Data in Your Spreadsheet
Connect Semrush to Google Sheets for automated SEO reporting. Track keyword rankings, organic traffic, and competitive analysis with scheduled refreshes — no more copying data from the Semrush dashboard.
Why Connect Semrush Analytics to Google Sheets?
Get your Semrush data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Semrush keyword position data into Google Sheets and schedule automatic refreshes. No more logging into the dashboard to check rankings.
- Pull competitor domain data alongside your own. Use Sheets formulas to calculate share-of-voice gaps and track position changes over time.
- Pull Semrush organic data into one tab and Google Ads data into another. Find keywords where you rank organically but also bid on — and vice versa.
How to Connect Semrush Analytics to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Semrush Analytics in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Semrush Keyword Rankings Report
Track keyword positions, position changes, search volume, and traffic estimates. Includes week-over-week and month-over-month comparisons.
Semrush Competitive Analysis Dashboard
Compare your domain against competitors on organic traffic, keyword counts, and estimated traffic cost. Side-by-side domain comparison.
What Semrush Analytics Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Semrush reporting data — metrics and dimensions you already know from the Semrush interface.
Key Metrics
- Organic keywords
- Organic traffic
- Organic cost
- Adwords keywords
- Adwords traffic
- Adwords cost
- Interest over time
- CPC
- Competition
- Position difference
- Traffic (%)
- Traffic cost (%)
Key Dimensions
- Domain
- Keyword
- Position
- Previous position
- URL
- Database
- Trends
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Semrush Analytics alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Semrush Analytics queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Semrush Analytics reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Semrush Analytics dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Semrush Analytics as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Semrush Analytics — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Semrush Analytics data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Semrush Analytics reporting metrics through Supermetrics, including Organic keywords, Organic traffic, Organic cost, Adwords keywords, Adwords traffic, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Semrush Analytics data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. You can query any domain available in Semrush — not just your own. Pull competitor organic keyword data, traffic estimates, and position rankings into your spreadsheet for competitive analysis.
- You can pull historical data as far back as Semrush has it for your subscription level. Use date range settings in the Supermetrics sidebar to select your desired historical period.
Also Connect to Google Sheets
Ready to Connect Semrush Analytics to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.