Supermetrics for Google Sheets
Connect Bing Webmaster Tools to Google Sheets — Bing Search Performance Reports
Pull Bing Webmaster Tools data into Google Sheets. Track search impressions, clicks, crawl stats, and index coverage in auto-refreshing spreadsheets — complement your Google Search Console data.
Why Connect Bing Webmaster Tools to Google Sheets?
Get your Bing Webmaster data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Bing Webmaster Tools and Google Search Console data into the same workbook. Compare impressions, clicks, and positions across both search engines.
- Track crawl errors, HTTP status codes, and index coverage over time. Use append mode to build a historical log of your site's crawl health.
- Schedule weekly refreshes to track keyword positions and crawl stats. Email the report to your SEO team automatically.
How to Connect Bing Webmaster Tools to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Bing Webmaster Tools in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Bing Search Performance Report
Track impressions, clicks, and average position for Bing search queries. Includes week-over-week position changes and CTR analysis.
Bing Crawl Health Dashboard
Monitor pages in index, crawl errors, and HTTP status code distribution. Early warning system for technical SEO issues on Bing.
What Bing Webmaster Tools Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Bing Webmaster reporting data — metrics and dimensions you already know from the Bing Webmaster interface.
Key Metrics
- Impressions
- Clicks
- Average impression position
- Average click position
- Pages in index
- Crawled pages
- Crawl errors
- Inbound links
- Code 2xx
- Code 4xx
- Code 5xx
Key Dimensions
- Query string
- Page URL
- Date
- Feed URL
- Feed type
- Feed status
- Issue URL
- Issue type
- Blocked URL
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Bing Webmaster Tools alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Bing Webmaster Tools queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Bing Webmaster Tools reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Bing Webmaster Tools dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Bing Webmaster Tools as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Bing Webmaster Tools — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Bing Webmaster Tools data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Bing Webmaster Tools reporting metrics through Supermetrics, including Impressions, Clicks, Average impression position, Average click position, Pages in index, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Bing Webmaster Tools data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Pull "Query string" as a dimension alongside "Average impression position" and "Average click position" to track your Bing rankings over time. Use append mode to build a historical keyword position tracker.
- Yes. Crawl errors, HTTP status codes (2xx, 4xx, 5xx), blocked URLs, and pages in index are all available. Build a technical SEO health dashboard in your spreadsheet.
Also Connect to Google Sheets
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