Supermetrics for Claude
Connect Taboola to Claude — Data Integration

Taboola puts your content in front of readers across premium publisher sites — but optimizing native content discovery campaigns requires granular performance data. Connect Taboola to Claude to analyze CPC, conversions, and ROAS across campaigns and content items without wrestling with the Taboola dashboard.

Why Connect Taboola to Claude?
Analyze your Taboola data in Claude with natural language — just ask what you want to know.
- Claude analyzes your content items by headline, thumbnail, and landing page combination to identify which creative elements drive the best performance. It surfaces winning patterns in headline style, imagery, and CTA approach that you can replicate.
- Claude ranks publisher sites by conversion quality, flagging high-spend publishers with low conversion rates and identifying premium sites where your content performs best. It helps you build an effective publisher blocklist and whitelist.
- Claude compares CTR, CPC, and conversion rates across your content item variations, acting as an automated headline testing engine. It identifies statistically meaningful performance differences between creative approaches.
- Compare Taboola CPC, conversion rates, and ROAS directly against Outbrain, Facebook, or Google Ads in a single conversation to determine where your content distribution budget delivers the best results.
How to Connect Taboola to Claude
Three steps. Under two minutes. Zero code.

- 1
Open Supermetrics in Claude
Visit the Supermetrics connector page in the Claude directory and click Connect to link your Supermetrics account.
- 2
Authorize Taboola
Authorize Taboola when prompted — just a quick sign-in, then you're ready to go.
- 3
Start Asking Questions
Ask Claude anything about your Taboola data in plain English. No queries, no exports, no waiting.
Example Claude Prompts for Taboola
Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.
What Taboola Data Can You Analyze in Claude?
Supermetrics gives Claude access to your full Taboola reporting data — metrics and dimensions you already know from the Taboola interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Spend
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Conversions value
- Viewable impressions
Key Dimensions
- Campaign name
- Content item name
- Content provider
- Branding text
- Status
- Marketing objective
- Platform targeting
- Country targeting
- Item URL
- Thumbnail URL
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Claude?
The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Claude Connector
One-click setup directly in Claude. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Taboola alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Campaign Management
The only Claude integration with write access. Create, pause, and modify campaigns across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Taboola every time you ask Claude a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Taboola as a data source. You can start querying your Taboola data in natural language immediately — no code, no exports, no spreadsheets.
- Yes. Supermetrics uses OAuth-based authentication with your Taboola credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Claude through a single integration. You can ask Claude to compare Taboola performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.
- You can access all standard Taboola reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Spend, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.
- Yes. Supermetrics pulls performance data at the individual content item level, including headline, thumbnail URL, landing page URL, and all associated metrics. You can analyze which specific pieces of content perform best.
- Yes. Connect both Taboola and Outbrain (or any other platform) to Supermetrics and ask Claude to compare them side by side in the same conversation. Normalize by spend, CPC, or CPA for apples-to-apples comparison.
Ready to Connect Taboola to Claude?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.