Supermetrics for Google Sheets
Connect Taboola to Google Sheets — Native Ad Reporting
Connect Taboola to Google Sheets for automated native advertising reports. Track impressions, clicks, conversions, and content performance — with scheduled refreshes for hands-free reporting.
Why Connect Taboola to Google Sheets?
Get your Taboola data flowing into Google Sheets with automatic refreshes and zero manual work.
Report on native ads alongside other channels
Pull Taboola data into the same workbook as Outbrain, Facebook Ads, and Google Ads. Compare native ad performance against social and search campaigns.
Track content item performance
Pull content-level CTR, CPC, and conversion data into Google Sheets. Rank content items by performance and identify top-performing creatives.
Automate campaign performance reporting
Schedule daily or weekly refreshes for Taboola data. Email performance reports to stakeholders without manual dashboard exports.
How to Connect Taboola to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Taboola in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Taboola Campaign Performance Report
Track spend, clicks, CTR, conversions, and ROAS across campaigns. Includes content item breakdown and daily trend analysis.
Taboola Content Performance Analysis
Rank content items by CTR, CPC, and conversion rate. Identify top-performing headlines and thumbnails for creative optimization.
What Taboola Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Taboola reporting data — metrics and dimensions you already know from the Taboola interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Spend
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Conversions value
- Viewable impressions
Key Dimensions
- Campaign name
- Content item name
- Content provider
- Branding text
- Status
- Marketing objective
- Platform targeting
- Country targeting
- Item URL
- Thumbnail URL
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Taboola alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Taboola. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Taboola reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Taboola to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Taboola as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Taboola data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Taboola — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Taboola data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Taboola data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Taboola metrics can I pull into Google Sheets?
You can access all standard Taboola reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Spend, CPC, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Taboola in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Taboola data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Can I compare Taboola and Outbrain performance in one spreadsheet?
Yes. Pull Taboola into one tab and Outbrain into another. Use Sheets formulas to compare CPC, CTR, and conversion rates across native ad platforms side by side.
Does the Taboola connector include content-level data?
Yes. Content item name, branding text, item URL, and thumbnail URL are available as dimensions. Analyze which content pieces and headlines drive the best performance.
Also Connect to Google Sheets
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