Supermetrics for Microsoft Copilot
Connect Outbrain Amplify to Microsoft Copilot — Content Discovery Ads in Teams

Access your Outbrain native advertising data in Microsoft Teams. Ask Copilot about content promotion performance, publisher placements, and conversion metrics — discuss native ad strategy with your team in Microsoft 365.
Why Connect Outbrain Amplify to Microsoft Copilot?
Analyze your Outbrain data in Microsoft Copilot with natural language — just ask what you want to know.
- Outbrain places your content across premium publisher sites. Ask Copilot which publishers drive the best engagement and conversions, and share native ad performance with your content team in Teams.
- Copilot breaks down performance by publisher and section so you can whitelist top performers and blacklist low-quality placements. Ask about view-through vs click conversions to understand the full attribution picture.
- Supermetrics connects Outbrain alongside other channels. Ask Copilot how native advertising CPA and conversion quality compares to direct-response channels.
How to Connect Outbrain Amplify to Microsoft Copilot
Three steps. Under two minutes. Zero code.

- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Outbrain Amplify
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What Outbrain Amplify Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Outbrain Amplify alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Outbrain Amplify alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Outbrain Amplify every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Outbrain Amplify as a data source. You can then query your Outbrain Amplify data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your Outbrain Amplify credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Outbrain Amplify performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard Outbrain Amplify reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPM, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. Supermetrics pulls publisher name and section data from Outbrain so you can analyze performance by placement and optimize your publisher targeting.
- Yes. Both click conversions and view-through conversions are available, giving you a complete picture of how your native ads influence outcomes.
Also Connect to Microsoft Copilot
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