Supermetrics for Microsoft Copilot
Connect Outbrain Amplify to Microsoft Copilot — Content Discovery Ads in Teams
Access your Outbrain native advertising data in Microsoft Teams. Ask Copilot about content promotion performance, publisher placements, and conversion metrics — discuss native ad strategy with your team in Microsoft 365.
Why Connect Outbrain Amplify to Microsoft Copilot?
Analyze your Outbrain data in Microsoft Copilot with natural language — just ask what you want to know.
Native ad performance in Teams
Ask Copilot about content promotion CTR, publisher quality, and conversion rates — inside your Teams workspace.
Learn more
Native ad performance in Teams
Ask Copilot about content promotion CTR, publisher quality, and conversion rates — inside your Teams workspace.
Publisher-level optimization
Identify which publishers and sections deliver quality traffic and conversions vs those that waste budget.
Learn more
Publisher-level optimization
Identify which publishers and sections deliver quality traffic and conversions vs those that waste budget.
Native alongside other acquisition channels
Compare Outbrain content promotion CPA against paid search, social ads, and display in one Teams conversation.
Learn more
Native alongside other acquisition channels
Compare Outbrain content promotion CPA against paid search, social ads, and display in one Teams conversation.
How to Connect Outbrain Amplify to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Outbrain Amplify
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
Which publishers drive the most conversions at the lowest CPA? Show top 10 by efficiency.
Optimize publisher targeting from your Teams workspace.
What is our CTR by promoted link headline? Which content angles work best?
Identify high-performing content themes for native ads.
Compare click conversions vs view-through conversions across campaigns.
Understand the full attribution picture for native advertising.
What Outbrain Amplify Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Outbrain Amplify alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Outbrain Amplify alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Outbrain Amplify every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Outbrain Amplify to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Outbrain Amplify as a data source. You can then query your Outbrain Amplify data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Outbrain Amplify data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Outbrain Amplify credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Outbrain Amplify data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Outbrain Amplify performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Outbrain Amplify metrics can I analyze in Copilot?
You can access all standard Outbrain Amplify reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPM, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Outbrain Amplify to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does the connector include publisher-level data?
Yes. Supermetrics pulls publisher name and section data from Outbrain so you can analyze performance by placement and optimize your publisher targeting.
Can I see view-through conversion data?
Yes. Both click conversions and view-through conversions are available, giving you a complete picture of how your native ads influence outcomes.
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