Supermetrics for Snowflake
Connect Microsoft Ads to Snowflake — Search Advertising Intelligence
Load Microsoft Ads (Bing) campaign, keyword, and audience data into Snowflake for cross-engine search analytics.
Why Connect Microsoft Ads to Snowflake?
Warehouse your Microsoft Ads data in Snowflake for unlimited historical analysis and cross-source SQL.
Clone for cross-engine bid testing
Zero-copy clone your Microsoft Ads and Google Ads datasets together to model budget reallocation scenarios. Test what happens if you shift spend from Google to Bing for specific keywords — drop the clone when you have your answer.
Time travel for conversion window shifts
Microsoft Ads reprocesses conversions as attribution windows close. Snowflake Time Travel lets you compare keyword performance at any two timestamps to see exactly which campaigns shifted — no manual export snapshots needed.
Dedicated warehouse for search analytics
Spin up a dedicated Snowflake warehouse for your search analytics team so their heavy keyword queries never slow down other workloads. Suspend it overnight and pay nothing — compute scales independently of storage.
How to Connect Microsoft Ads to Snowflake
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Snowflake as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Snowflake account identifier and warehouse details, choose your database and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Snowflake automatically.
Microsoft Ads Data Schema in Snowflake
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Microsoft Ads data looks like in Snowflake.
Data Freshness & Scheduling
Microsoft Ads data is typically available in Snowflake within 3-6 hours of the reporting period end.
What Microsoft Ads Data Can You Pull into Snowflake?
Supermetrics gives Snowflake access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
Why Supermetrics for Snowflake?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Snowflake — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Microsoft Ads tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Microsoft Ads data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Microsoft Ads to Snowflake with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Microsoft Ads as the source and Snowflake as the destination. Authorize your Microsoft Ads account, enter your Snowflake account identifier, warehouse, database, and schema details, select the fields you need, set a schedule, and start the transfer. No Snowpipe configuration or custom staging areas required — Supermetrics handles everything end to end. You can even spin up a dedicated Snowflake virtual warehouse for your marketing loads so they never compete with other workloads for compute.
Is my Microsoft Ads data secure when transferring to Snowflake?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Microsoft Ads credentials are encrypted at rest and in transit. Data flows directly from the Microsoft Ads API into your Snowflake account — Supermetrics does not store your marketing data. Snowflake adds its own defense-in-depth: network policies restrict access by IP, role-based access control governs who can query which tables, and all data is AES-256 encrypted at rest with automatic key rotation. If something goes wrong, Snowflake Time Travel lets you restore tables to any point within your retention window.
Can I combine Microsoft Ads data with other sources in Snowflake?
That is one of the most powerful reasons to use Snowflake. Once Microsoft Ads data lands in your account, you can JOIN it with any other table — GA4 exports, CRM data, revenue tables — using standard SQL. Want to enrich your analysis further? Browse the Snowflake Marketplace for ready-to-query third-party datasets (demographics, weather, economic indicators) and combine them with your marketing data instantly — no ETL, no data movement. Supermetrics supports 170+ data sources that all land in the same Snowflake database, and Secure Data Sharing lets you publish governed datasets to partners or other business units without copying a single byte.
What Microsoft Ads metrics and dimensions are available in Snowflake?
All standard Microsoft Ads reporting fields are available, including Impressions, Clicks, Spend, Conversions, Revenue, CPA, and many more. You choose exactly which metrics and dimensions to transfer during setup, and you can modify the selection at any time without affecting historical data already loaded. Need to test a schema change? Use Snowflake's zero-copy cloning to create an instant clone of your marketing database, experiment freely, and drop the clone when you are done — no extra storage cost, no risk to production tables.
How fresh is Microsoft Ads data in Snowflake?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Snowflake. Most users run daily transfers so yesterday's complete data is ready each morning. Incremental loading ensures only new and updated records are transferred, keeping warehouse credits low and load times fast. Because Snowflake separates storage from compute, you can scale your virtual warehouse up during heavy load windows and back down afterward — paying only for the seconds of compute you actually use.
Does the connector include Microsoft Audience Network data?
Yes. Both Microsoft Search (Bing) and Audience Network data are available in your Snowflake tables.
Can I compare Microsoft Ads vs Google Ads in Snowflake?
Yes. Load both into the same database and JOIN on campaign name or keyword for side-by-side comparison.
Also Connect to Snowflake
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