Supermetrics for Google Data Studio
Connect Matomo to Google Data Studio — Privacy-First Analytics Dashboards
Pull Matomo analytics into live Google Data Studio dashboards for privacy-first web analytics reporting. Track visits, conversions, and page performance in interactive reports. Blend Matomo with ad platform data while keeping your analytics GDPR-compliant.
Why Connect Matomo to Google Data Studio?
Build live Matomo dashboards in Google Data Studio that update automatically and share with your team.
Privacy-first analytics in polished dashboards
Build Google Data Studio dashboards with 100% unsampled Matomo data. Get accurate visitor counts without cookie consent gaps — no sampling, no data gaps, full GDPR compliance.
Site performance and page load monitoring
Visualize page load times alongside traffic and conversion data. Identify slow pages dragging down bounce rates and prioritize performance optimizations with real data.
Blend with ad spend for cookieless attribution
Join Matomo visit and conversion data with Google Ads and Facebook Ads spend for marketing attribution that doesn't rely on third-party cookies.
How to Connect Matomo to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Matomo connector to begin setup.
- 2
Authorize Matomo
Sign in to your Matomo account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Matomo metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Matomo in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Website Traffic & Engagement Dashboard
Track visits, unique visitors, pageviews, bounce rate, and actions per visit with trend lines and geographic breakdowns. Includes page load time monitoring.
Conversion Funnel Report
Visualize conversion goals, revenue, and conversion rates by traffic source, landing page, and device type. Track goal completions over time.
Reporting Scenarios for Matomo in Google Data Studio
Common reporting use cases that teams build with Matomo data in Google Data Studio.
Page Performance Analysis
Rank pages by load time, bounce rate, and exit rate. Identify which slow-loading pages are costing you conversions and build a data-driven optimization priority list.
Privacy-First Marketing Attribution
Blend Matomo conversions with ad platform spend to build marketing attribution dashboards that work without third-party cookies. Compare cost per conversion across channels.
What Matomo Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Matomo reporting data — metrics and dimensions you already know from the Matomo interface.
Key Metrics
- Visits
- Unique visitors
- Pageviews
- Bounce rate
- Actions per visit
- Avg. visit duration (sec)
- Conversions
- Revenue
- Avg. page load time (sec)
- Exit rate
Key Dimensions
- Page URL
- Page title
- Country
- City
- Device type
- Web-browser language
- Website name
- Region
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Matomo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Matomo with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Matomo data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Matomo dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Matomo to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Matomo as your data source. Authorize your Matomo account, pick the accounts or profiles you want to report on, and click Connect. Your Matomo fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my Matomo data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all Matomo credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Matomo through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine Matomo with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Matomo data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What Matomo metrics and dimensions are available in Google Data Studio?
All standard Matomo reporting fields are available, including Visits, Unique visitors, Pageviews, Bounce rate, Actions per visit, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use Matomo data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Matomo numbers without any manual steps.
Is Matomo data in Google Data Studio unsampled?
Yes. Unlike some analytics platforms, Matomo provides 100% unsampled data. Supermetrics passes this through without additional sampling, so your Google Data Studio dashboards reflect exact visitor counts, pageviews, and conversions.
Can I track multiple Matomo websites in one Google Data Studio dashboard?
Absolutely. Use the website name dimension to filter or segment charts by site. Build a multi-property dashboard that compares traffic and conversion metrics across all your Matomo-tracked websites.
Also Connect to Google Data Studio
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