Supermetrics for Google Sheets
Connect Marketo to Google Sheets — Marketing Automation Reports
Pull Marketo data into Google Sheets. Track leads, program performance, email engagement, and campaign metrics in auto-refreshing spreadsheets — no more manual report exports from Marketo.
Why Connect Marketo to Google Sheets?
Get your Marketo data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull program costs, member counts, and success rates into Google Sheets. Calculate cost per lead and program ROI using standard Sheets formulas.
- Pull lead scores, sources, and status data into a spreadsheet. Analyze lead quality by source and track how leads progress through your funnel.
- Pull Marketo lead and email data alongside Salesforce or HubSpot data in one workbook. Build a full-funnel marketing and sales report.
How to Connect Marketo to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Marketo in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Marketo Program Performance Report
Track program members, successes, costs, and success rates. Includes program-over-program comparison and ROI analysis.
Marketo Email Engagement Report
Monitor email open rates, click rates, bounces, and unsubscribes across campaigns. Includes campaign comparison and deliverability tracking.
What Marketo Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Marketo reporting data — metrics and dimensions you already know from the Marketo interface.
Key Metrics
- Leads
- Average lead score
- Program total members
- Program successes
- Program success percentage
- Program total cost
- Program cost per member
- Email sent
- Email open rate
- Email clicks (unique)
- Email bounce rate
- Email unsubscribe rate
Key Dimensions
- Lead company
- Lead source
- Lead status
- Lead score
- Lead industry
- Program name
- Program type
- Program channel
- Campaign name
- Email name
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Marketo alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Marketo queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Marketo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Marketo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Marketo as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Marketo — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Marketo data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Marketo reporting metrics through Supermetrics, including Leads, Average lead score, Program total members, Program successes, Program success percentage, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Marketo data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Pull program-level metrics including total members, successes, costs, and cost per member. Rank programs by success rate or ROI using standard Sheets sorting.
- Yes. Lead score and average lead score are available as metrics. Break down lead quality by source, industry, and status to identify your best acquisition channels.
Also Connect to Google Sheets
Ready to Connect Marketo to Google Sheets?
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