Supermetrics for Google Sheets
Connect ActiveCampaign to Google Sheets — Email & Automation Reporting
Pull ActiveCampaign email and automation data into Google Sheets. Track open rates, click rates, and deal pipeline metrics in auto-refreshing spreadsheets — no manual data exports needed.
Why Connect ActiveCampaign to Google Sheets?
Get your ActiveCampaign data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull open rates, click rates, and bounce metrics for all campaigns into one spreadsheet. Compare performance across campaigns and segments without switching tools.
- Pull email metrics and deal pipeline data into the same workbook. See how email campaigns drive deal progression and revenue.
- Schedule weekly refreshes and email delivery to stakeholders. ActiveCampaign performance reports go out automatically every Monday morning.
How to Connect ActiveCampaign to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for ActiveCampaign in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
ActiveCampaign Email Performance Report
Track open rates, click rates, bounces, and unsubscribes across all campaigns. Includes campaign-over-campaign trend analysis.
ActiveCampaign Deal Pipeline Report
Monitor deal count, total deal value, and stage progression. Break down by pipeline and deal status for sales visibility.
What ActiveCampaign Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full ActiveCampaign reporting data — metrics and dimensions you already know from the ActiveCampaign interface.
Key Metrics
- Total opens
- Unique opens
- Open rate
- Total link clicks
- Unique link clicks
- Click rate
- Click to open rate
- Unsubscribe rate
- Hard bounces
- Soft bounces
- Number of deals
- Total deal value
Key Dimensions
- Campaign name
- Subject
- Segment name
- Automation ID
- Deal status
- Pipeline title
- Stage title
- Contact email
- Organization name
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect ActiveCampaign alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom ActiveCampaign queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your ActiveCampaign reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from ActiveCampaign. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select ActiveCampaign as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for ActiveCampaign — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull ActiveCampaign data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard ActiveCampaign reporting metrics through Supermetrics, including Total opens, Unique opens, Open rate, Total link clicks, Unique link clicks, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your ActiveCampaign data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Supermetrics supports ActiveCampaign deal metrics including number of deals, total deal value, and deal status breakdowns. Pull CRM and email data in the same spreadsheet.
- Yes. You can pull data for automation-triggered emails alongside regular campaigns. Use the Automation ID dimension to filter and analyze automation performance separately.
Also Connect to Google Sheets
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