Supermetrics for Claude

Connect Marketo to Claude — AI-Powered Analytics

Marketo

via Supermetrics

Claude

Marketo is where B2B marketing gets serious. Connect Marketo to Claude to analyze lead quality, program effectiveness, email engagement, and pipeline contribution.

Connect Marketo to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Marketo to Claude?

Ask Claude questions about your Marketo data and get instant answers.

Analyze Marketo performance

Ask Claude to break down your Marketo data by any dimension — find what works, what doesn't, and where to optimize.

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Claude analyzes your B2B marketing programs, lead scoring, and email engagement across campaigns and channels. It identifies which programs generate the highest-quality leads by correlating lead scores with program success rates and pipeline contribution.

Spot trends and anomalies

Have Claude monitor your Marketo metrics over time to catch performance shifts before they impact your results.

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Claude tracks lead volume, average lead score, and email engagement trends over time, flagging when program success rates decline, when bounce rates spike, or when lead quality shifts by source.

Cross-platform comparison

Compare Marketo performance against other platforms in the same conversation to optimize your marketing mix.

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Cross-reference Marketo lead and program data with Salesforce pipeline, LinkedIn Ads, or Google Ads in a single conversation to connect marketing programs directly to revenue outcomes.

Skip the dashboard

Get answers about your Marketo data in plain English instead of clicking through reports and exporting CSVs.

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Instead of building Revenue Cycle Explorer reports in Marketo, ask Claude about any lead, program, or email metric and get instant answers with lead scoring data, program effectiveness, and email performance.

How to Connect Marketo to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Marketo

Authorize Marketo when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Marketo data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Marketo

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me Leads and Average lead score by Lead company for the last 30 days

Get a performance overview of your Marketo account.

What Claude returns

Claude returns a table with lead counts, average lead scores, and program membership for each company so you can see which accounts generate the highest-quality leads.

Which Lead company have the highest Program successes? Rank the top 10

Identify your best-performing Marketo Lead company.

What Claude returns

Claude ranks companies by program success counts and includes success rates, showing which accounts are most engaged with your marketing programs.

Compare Leads and Program total members month over month. Is performance improving?

Track your Marketo performance trends over time.

What Claude returns

Claude shows monthly trends for lead generation and program enrollment with percentage changes, revealing whether your B2B pipeline is accelerating.

Break down Program success percentage by Program name. Where are the biggest gaps?

Find optimization opportunities in your Marketo data.

What Claude returns

Claude lists success rates by program to show which campaigns and channels convert the most leads from members to successes.

What are my total Program total members and Leads this quarter compared to last quarter?

Quarter-over-quarter performance comparison for Marketo.

What Claude returns

Claude compares quarterly totals for lead generation and program enrollment to show your B2B marketing growth trajectory.

What Marketo Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Marketo reporting data — metrics and dimensions you already know from the Marketo interface.

Key Metrics

Leads
Average lead score
Program total members
Program successes
Program success percentage
Program total cost
Program cost per member
Email sent
Email open rate
Email clicks (unique)
Email bounce rate
Email unsubscribe rate

Key Dimensions

Lead company
Lead source
Lead status
Lead score
Lead industry
Program name
Program type
Program channel
Campaign name
Email name

View all Marketo fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Marketo alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Marketo every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Marketo to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Marketo as a data source. You can start querying your Marketo data in natural language immediately — no code, no exports, no spreadsheets.

Is my Marketo data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Marketo credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Marketo data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Marketo performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Marketo metrics can I analyze in Claude?

You can access all standard Marketo reporting metrics through Supermetrics, including Leads, Average lead score, Program total members, Program successes, Program success percentage, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Marketo to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

What Marketo data can I analyze in Claude?

Supermetrics pulls all standard Marketo reporting metrics and dimensions through the API. This includes Leads, Average lead score, Program total members, Program successes, Program success percentage, and more. You can break down data by Lead company, Lead source, Lead status, and other dimensions available in Marketo.

How often is Marketo data refreshed in Claude?

Supermetrics queries your Marketo data in real-time when you ask Claude a question. There is no sync delay — you always get the latest data available through the Marketo API.