Supermetrics for Claude
Connect Marketo to Claude — Data Integration
Marketo is where B2B marketing gets serious. Connect Marketo to Claude to analyze lead quality, program effectiveness, email engagement, and pipeline contribution.
Why Connect Marketo to Claude?
Analyze your Marketo data in Claude with natural language — just ask what you want to know.
- Claude analyzes your B2B marketing programs, lead scoring, and email engagement across campaigns and channels. It identifies which programs generate the highest-quality leads by correlating lead scores with program success rates and pipeline contribution.
- Claude tracks lead volume, average lead score, and email engagement trends over time, flagging when program success rates decline, when bounce rates spike, or when lead quality shifts by source.
- Cross-reference Marketo lead and program data with Salesforce pipeline, LinkedIn Ads, or Google Ads in a single conversation to connect marketing programs directly to revenue outcomes.
- Instead of building Revenue Cycle Explorer reports in Marketo, ask Claude about any lead, program, or email metric and get instant answers with lead scoring data, program effectiveness, and email performance.
How to Connect Marketo to Claude
Three steps. Under two minutes. Zero code.
- 1
Open Supermetrics in Claude
Visit the Supermetrics connector page in the Claude directory and click Connect to link your Supermetrics account.
- 2
Authorize Marketo
Authorize Marketo when prompted — just a quick sign-in, then you're ready to go.
- 3
Start Asking Questions
Ask Claude anything about your Marketo data in plain English. No queries, no exports, no waiting.
Example Claude Prompts for Marketo
Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.
What Marketo Data Can You Analyze in Claude?
Supermetrics gives Claude access to your full Marketo reporting data — metrics and dimensions you already know from the Marketo interface.
Key Metrics
- Leads
- Average lead score
- Program total members
- Program successes
- Program success percentage
- Program total cost
- Program cost per member
- Email sent
- Email open rate
- Email clicks (unique)
- Email bounce rate
- Email unsubscribe rate
Key Dimensions
- Lead company
- Lead source
- Lead status
- Lead score
- Lead industry
- Program name
- Program type
- Program channel
- Campaign name
- Email name
Resources & Guides
How to make marketing data AI-ready
Why Supermetrics for Claude?
The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Claude Connector
One-click setup directly in Claude. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Marketo alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Campaign Management
The only Claude integration with write access. Create, pause, and modify campaigns across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Marketo every time you ask Claude a question. Always current, always accurate.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Marketo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Marketo as a data source. You can start querying your Marketo data in natural language immediately — no code, no exports, no spreadsheets.
- Yes. Supermetrics uses OAuth-based authentication with your Marketo credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Claude through a single integration. You can ask Claude to compare Marketo performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.
- You can access all standard Marketo reporting metrics through Supermetrics, including Leads, Average lead score, Program total members, Program successes, Program success percentage, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.
- Supermetrics pulls all standard Marketo reporting metrics and dimensions through the API. This includes Leads, Average lead score, Program total members, Program successes, Program success percentage, and more. You can break down data by Lead company, Lead source, Lead status, and other dimensions available in Marketo.
- Supermetrics queries your Marketo data in real-time when you ask Claude a question. There is no sync delay — you always get the latest data available through the Marketo API.
Also Connect to Claude
Ready to Connect Marketo to Claude?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.