Supermetrics for BigQuery
Connect Marketo to BigQuery — Enterprise Marketing Automation at Warehouse Scale
Warehouse your Marketo lead scoring, program performance, and email engagement data in BigQuery for B2B marketing attribution and lifecycle analysis.
Why Connect Marketo to BigQuery?
Warehouse your Marketo data in BigQuery for unlimited historical analysis and cross-source SQL.
Lead-to-revenue attribution
JOIN Marketo lead scores and program data with Salesforce opportunities for full B2B revenue attribution.
Program ROI analysis
Compare program cost per member and success rates across channels and program types over time.
Multi-touch attribution
Build SQL-based multi-touch attribution models using Marketo program membership and Salesforce deal data.
How to Connect Marketo to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Marketo Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Marketo data looks like in BigQuery.
Data Freshness & Scheduling
Marketo data typically available within 6-12 hours. Daily transfers recommended.
What Marketo Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full Marketo reporting data — metrics and dimensions you already know from the Marketo interface.
Key Metrics
- Leads
- Average lead score
- Program total members
- Program successes
- Program success percentage
- Program total cost
- Program cost per member
- Email sent
- Email open rate
- Email clicks (unique)
- Email bounce rate
- Email unsubscribe rate
Key Dimensions
- Lead company
- Lead source
- Lead status
- Lead score
- Lead industry
- Program name
- Program type
- Program channel
- Campaign name
- Email name
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Marketo records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Marketo data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Marketo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Marketo to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Marketo as the source and BigQuery as the destination. Authorize your Marketo account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Marketo data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Marketo credentials are encrypted at rest and in transit. Data flows directly from the Marketo API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Marketo data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Marketo lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Marketo metrics and dimensions are available in BigQuery?
All standard Marketo reporting fields are available, including Leads, Average lead score, Program total members, Program successes, Program success percentage, Program total cost, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Marketo data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include lead scoring data?
Yes. Average lead score, lead status, and lead source are available for scoring analysis.
Can I analyze program ROI?
Yes. Program cost, members, successes, and cost per member are available for ROI calculation.
Also Connect to BigQuery
Ready to Connect Marketo to BigQuery?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.