Connect Klaviyo to Snowflake — Subscriber Data Warehouse

Log into the Supermetrics Hub, create a new data transfer, select Klaviyo as the source and Snowflake as the destination. Authorize your Klaviyo account, enter your Snowflake account identifier, warehouse, database, and schema details, select the fields you need, set a schedule, and start the transfer. No Snowpipe configuration or custom staging areas required — Supermetrics handles everything end to end. You can even spin up a dedicated Snowflake virtual warehouse for your marketing loads so they never compete with other workloads for compute.

Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Klaviyo credentials are encrypted at rest and in transit. Data flows directly from the Klaviyo API into your Snowflake account — Supermetrics does not store your marketing data. Snowflake adds its own defense-in-depth: network policies restrict access by IP, role-based access control governs who can query which tables, and all data is AES-256 encrypted at rest with automatic key rotation. If something goes wrong, Snowflake Time Travel lets you restore tables to any point within your retention window.

That is one of the most powerful reasons to use Snowflake. Once Klaviyo data lands in your account, you can JOIN it with any other table — GA4 exports, CRM data, revenue tables — using standard SQL. Want to enrich your analysis further? Browse the Snowflake Marketplace for ready-to-query third-party datasets (demographics, weather, economic indicators) and combine them with your marketing data instantly — no ETL, no data movement. Supermetrics supports 170+ data sources that all land in the same Snowflake database, and Secure Data Sharing lets you publish governed datasets to partners or other business units without copying a single byte.

All standard Klaviyo reporting fields are available, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, Unsubscribe rate, and many more. You choose exactly which metrics and dimensions to transfer during setup, and you can modify the selection at any time without affecting historical data already loaded. Need to test a schema change? Use Snowflake's zero-copy cloning to create an instant clone of your marketing database, experiment freely, and drop the clone when you are done — no extra storage cost, no risk to production tables.

Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Snowflake. Most users run daily transfers so yesterday's complete data is ready each morning. Incremental loading ensures only new and updated records are transferred, keeping warehouse credits low and load times fast. Because Snowflake separates storage from compute, you can scale your virtual warehouse up during heavy load windows and back down afterward — paying only for the seconds of compute you actually use.

Yes. Flow-level metrics including per-step open rates, click rates, and revenue per recipient are available.

Yes. SMS-specific metrics like received, clicked, and unsubscribed are available.