Supermetrics for BigQuery
Connect Klaviyo to BigQuery — E-commerce Email & SMS at Warehouse Scale
Move your Klaviyo flows, campaigns, and SMS data into BigQuery. Analyze revenue per recipient across automated sequences and join with Shopify data for complete e-commerce attribution.
Why Connect Klaviyo to BigQuery?
Warehouse your Klaviyo data in BigQuery for unlimited historical analysis and cross-source SQL.
Flow revenue analysis
Track revenue per recipient for every flow step — welcome, abandoned cart, post-purchase, winback — across your entire history.
Email vs SMS comparison
Compare click rates, revenue per recipient, and unsubscribe rates between email and SMS channels with SQL.
E-commerce lifecycle modeling
JOIN Klaviyo data with Shopify orders to model customer lifetime value by acquisition channel and email engagement.
How to Connect Klaviyo to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Klaviyo Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Klaviyo data looks like in BigQuery.
Data Freshness & Scheduling
Klaviyo data typically available within 2-4 hours. Daily transfers recommended.
What Klaviyo Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full Klaviyo reporting data — metrics and dimensions you already know from the Klaviyo interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Revenue per recipient
- Bounce rate
- Unsubscribe rate
- Received SMS
- Clicked SMS
- Unsubscribed from SMS
- Spam complaint rate
- Emails delivered
- Unique opens
- Unique clicks
Key Dimensions
- Campaign name
- Flow name
- Flow email/SMS step
- Subject line
- Segment
- List
- Tag
- Send date
- Channel (Email/SMS)
- Template
- Product name
- Customer segment
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Klaviyo records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Klaviyo data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Klaviyo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Klaviyo to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Klaviyo as the source and BigQuery as the destination. Authorize your Klaviyo account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Klaviyo data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Klaviyo credentials are encrypted at rest and in transit. Data flows directly from the Klaviyo API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Klaviyo data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Klaviyo lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Klaviyo metrics and dimensions are available in BigQuery?
All standard Klaviyo reporting fields are available, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, Unsubscribe rate, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Klaviyo data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include SMS data?
Yes. Both email and SMS metrics from Klaviyo are available, including delivery, click, and revenue data.
Can I combine with Shopify data?
Yes. JOIN Klaviyo flow revenue with Shopify order data for complete e-commerce attribution analysis.
Also Connect to BigQuery
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