Supermetrics for Azure Synapse
Connect HubSpot to Azure Synapse — CRM Analytics on Azure
Load HubSpot CRM deals, contacts, and email campaign data into Azure Synapse for pipeline and marketing analytics.
Why Connect HubSpot to Azure Synapse?
Warehouse your HubSpot data in Azure Synapse for unlimited historical analysis and cross-source SQL.
Full-funnel visibility
Join HubSpot deal data with ad spend tables in Azure Synapse to calculate true cost per closed deal across all channels.
Pipeline trend analysis
Use T-SQL in Synapse to analyze deal velocity, stage conversion rates, and pipeline value trends over time.
Automated incremental loading
Supermetrics handles schema creation and incremental updates — no custom Glue crawlers required.
How to Connect HubSpot to Azure Synapse
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure Synapse Analytics as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Synapse workspace endpoint and credentials, choose your dedicated SQL pool and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure Synapse automatically.
HubSpot Data Schema in Azure Synapse
Supermetrics creates and maintains clean, typed tables automatically. Here's what your HubSpot data looks like in Azure Synapse.
Data Freshness & Scheduling
HubSpot data is typically available in Azure Synapse within 3-6 hours of the sync schedule.
What HubSpot Data Can You Pull into Azure Synapse?
Supermetrics gives Azure Synapse access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
Why Supermetrics for Azure Synapse?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Synapse — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated HubSpot records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much HubSpot data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect HubSpot to Azure Synapse with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select HubSpot as the source and Azure Synapse Analytics as the destination. Authorize your HubSpot account, enter your Synapse workspace endpoint and authentication details, choose your dedicated SQL pool and schema, select the fields you need, set a schedule, and start the transfer. No Azure Data Factory pipelines, custom SSIS packages, or PolyBase staging configurations required — Supermetrics handles the entire pipeline so your data lands in Synapse ready to query.
Is my HubSpot data secure when transferring to Azure Synapse?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All HubSpot credentials are encrypted at rest and in transit using TLS 1.2+. Data flows directly from the HubSpot API into your Synapse workspace — Supermetrics never stores your marketing data on its own servers. Azure Synapse provides enterprise-grade security through Azure Active Directory single sign-on, workspace-level firewall rules, column-level and row-level security on tables, and Transparent Data Encryption (TDE) for data at rest. Managed private endpoints keep traffic off the public internet entirely.
Can I combine HubSpot data with other sources in Azure Synapse?
Absolutely — cross-source analysis is where Azure Synapse excels as a unified analytics platform. Once HubSpot data lands in your dedicated SQL pool, you can JOIN it with any other table in the pool. Need to pull in raw logs or archives? PolyBase and serverless SQL pools let you query Parquet, CSV, and JSON files directly in Azure Data Lake Storage without loading them into the warehouse. You can also connect Power BI natively to your Synapse workspace for live dashboards that blend HubSpot data with CRM, ERP, and product data — all within the Azure ecosystem. Supermetrics supports 170+ data sources that all load into the same Synapse workspace.
What HubSpot metrics and dimensions are available in Azure Synapse?
All standard HubSpot reporting fields are available, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, Amount won, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data already loaded into Synapse. Because Synapse dedicated SQL pools use MPP (massively parallel processing) architecture, analytical queries across wide tables with many metric columns execute fast — the engine distributes work across compute nodes automatically.
How fresh is HubSpot data in Azure Synapse?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Azure Synapse. Most teams schedule daily transfers so yesterday's final numbers are available each morning. Incremental loading means only new and changed records are written, keeping DWU consumption and load times minimal. For ad-hoc exploration of the latest data, you can also use Synapse's serverless SQL pool to query staged files in Data Lake Storage on demand — no dedicated capacity required.
Which HubSpot hubs are supported?
The connector supports HubSpot Marketing Hub, Sales Hub, and CRM data including contacts, companies, deals, email campaigns, forms, and landing pages.
Does the connector support HubSpot custom properties?
Yes. Custom properties for contacts, companies, and deals are available as fields you can load into Redshift.
Also Connect to Azure Synapse
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