Supermetrics for AlloyDB
Connect HubSpot to Google AlloyDB — CRM Analytics on Google Cloud
Load HubSpot CRM deals, contacts, and email campaign data into AlloyDB for pipeline and marketing analytics.
Why Connect HubSpot to Google AlloyDB?
Warehouse your HubSpot data in Google AlloyDB for unlimited historical analysis and cross-source SQL.
- Join HubSpot deal data with ad spend tables in AlloyDB to calculate true cost per closed deal across all channels.
- Use PostgreSQL to analyze deal velocity, stage conversion rates, and pipeline value trends over time.
- Supermetrics handles schema creation and incremental updates — no custom Glue crawlers required.
How to Connect HubSpot to Google AlloyDB
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and AlloyDB as your destination.
- 2
Authorize and configure
Connect your data source account, provide your AlloyDB connection details, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into AlloyDB automatically.
HubSpot Data Schema in Google AlloyDB
Supermetrics creates and maintains clean, typed tables automatically. Here's what your HubSpot data looks like in Google AlloyDB.
Data Freshness & Scheduling
HubSpot data is typically available in AlloyDB within 3-6 hours of the sync schedule.
What HubSpot Data Can You Pull into Google AlloyDB?
Supermetrics gives Google AlloyDB access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
Marketing data warehousing 101
Build vs. buy: data pipeline decisions
The marketing analytics roadmap
Supermetrics + HubSpot integration
Why Supermetrics for Google AlloyDB?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Google AlloyDB — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated HubSpot records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much HubSpot data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select HubSpot as the source and AlloyDB as the destination. Authorize your HubSpot account, provide your AlloyDB connection details, choose the fields you want, set a schedule, and start the transfer. No custom ETL pipelines or Cloud Dataflow jobs required — Supermetrics creates and manages the tables automatically using standard PostgreSQL-compatible commands, so any tool or library that works with PostgreSQL works with your marketing data out of the box.
- Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All HubSpot credentials are encrypted at rest and in transit. Data flows directly from the HubSpot API to your own AlloyDB instance — Supermetrics does not store your marketing data on its servers. AlloyDB runs inside your Google Cloud VPC, so traffic never traverses the public internet. Google Cloud IAM policies control who can access the instance, VPC Service Controls prevent data exfiltration, and automated encryption at rest with customer-managed encryption keys (CMEK) gives you full control over your data's cryptographic lifecycle.
- That is one of the biggest advantages of storing marketing data in AlloyDB. Once HubSpot lands in your instance, you can JOIN it with any other table — GA4 exports from BigQuery (via federated queries), CRM data, product catalogs, other ad platforms — using standard PostgreSQL syntax. Because AlloyDB is fully PostgreSQL-compatible, the entire ecosystem of PostgreSQL extensions, BI tools, and ORMs works out of the box. Supermetrics supports 170+ data sources that can all land in the same AlloyDB instance, and for advanced use cases you can tap into AlloyDB's built-in Vertex AI integration to run ML predictions directly inside SQL queries on your marketing data.
- All standard HubSpot reporting fields are available, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, Amount won, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data. AlloyDB's columnar engine automatically accelerates analytical queries on large tables — aggregations across millions of rows of HubSpot data can run up to 100x faster than standard row-based PostgreSQL, giving you warehouse-grade performance without leaving the PostgreSQL ecosystem.
- Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly. AlloyDB's adaptive autoscaling handles traffic spikes during data loads without manual intervention, and its intelligent caching layer keeps frequently queried marketing dashboards responsive throughout the day.
- The connector supports HubSpot Marketing Hub, Sales Hub, and CRM data including contacts, companies, deals, email campaigns, forms, and landing pages.
- Yes. Custom properties for contacts, companies, and deals are available as fields you can load into Redshift.
Also Connect to Google AlloyDB
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