Supermetrics for AlloyDB
Connect Google Ads to Google AlloyDB — Search Ad Intelligence on Google Cloud
Load Google Ads campaign, keyword, and conversion data into AlloyDB for SQL-powered search advertising analytics.
Why Connect Google Ads to Google AlloyDB?
Warehouse your Google Ads data in Google AlloyDB for unlimited historical analysis and cross-source SQL.
- Retain keyword and search term performance data beyond Google Ads UI limits in AlloyDB columnar storage.
- Join Google Ads click data with GA4 sessions and CRM records via BigQuery federation for full-funnel attribution.
- Supermetrics stages data in S3 and uses COPY for fast, parallel loading into your Redshift cluster.
How to Connect Google Ads to Google AlloyDB
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and AlloyDB as your destination.
- 2
Authorize and configure
Connect your data source account, provide your AlloyDB connection details, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into AlloyDB automatically.
Google Ads Data Schema in Google AlloyDB
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Google Ads data looks like in Google AlloyDB.
Data Freshness & Scheduling
Google Ads data is typically available in AlloyDB within 3-6 hours of the reporting period end.
What Google Ads Data Can You Pull into Google AlloyDB?
Supermetrics gives Google AlloyDB access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
Marketing data warehousing 101
Build vs. buy: data pipeline decisions
The marketing analytics roadmap
Google Ads metrics: the KPIs that matter
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Google AlloyDB?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Google AlloyDB — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Google Ads tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Ads data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Google Ads as the source and AlloyDB as the destination. Authorize your Google Ads account, provide your AlloyDB connection details, choose the fields you want, set a schedule, and start the transfer. No custom ETL pipelines or Cloud Dataflow jobs required — Supermetrics creates and manages the tables automatically using standard PostgreSQL-compatible commands, so any tool or library that works with PostgreSQL works with your marketing data out of the box.
- Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Google Ads credentials are encrypted at rest and in transit. Data flows directly from the Google Ads API to your own AlloyDB instance — Supermetrics does not store your marketing data on its servers. AlloyDB runs inside your Google Cloud VPC, so traffic never traverses the public internet. Google Cloud IAM policies control who can access the instance, VPC Service Controls prevent data exfiltration, and automated encryption at rest with customer-managed encryption keys (CMEK) gives you full control over your data's cryptographic lifecycle.
- That is one of the biggest advantages of storing marketing data in AlloyDB. Once Google Ads lands in your instance, you can JOIN it with any other table — GA4 exports from BigQuery (via federated queries), CRM data, product catalogs, other ad platforms — using standard PostgreSQL syntax. Because AlloyDB is fully PostgreSQL-compatible, the entire ecosystem of PostgreSQL extensions, BI tools, and ORMs works out of the box. Supermetrics supports 170+ data sources that can all land in the same AlloyDB instance, and for advanced use cases you can tap into AlloyDB's built-in Vertex AI integration to run ML predictions directly inside SQL queries on your marketing data.
- All standard Google Ads reporting fields are available, including Impressions, Clicks, Cost, Conversions, Conversion value, ROAS, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data. AlloyDB's columnar engine automatically accelerates analytical queries on large tables — aggregations across millions of rows of Google Ads data can run up to 100x faster than standard row-based PostgreSQL, giving you warehouse-grade performance without leaving the PostgreSQL ecosystem.
- Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly. AlloyDB's adaptive autoscaling handles traffic spikes during data loads without manual intervention, and its intelligent caching layer keeps frequently queried marketing dashboards responsive throughout the day.
- Yes. Load both sources into the same AlloyDB instance and JOIN on campaign name, UTM parameters, or date. BigQuery federation also lets you query GA4 exports in S3 without loading them.
- Supermetrics detects new and deprecated fields from the Google Ads API and applies ALTER TABLE statements automatically, so your AlloyDB tables always reflect the current API schema.
Also Connect to Google AlloyDB
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