Supermetrics for Azure Blob Storage
Connect Google Analytics 4 to Azure Blob Storage — Azure Cloud Data Foundation
Export your GA4 web analytics to Azure Blob Storage as structured files. Build a data lake with traffic, conversion, and engagement data for custom analysis.
Why Connect Google Analytics 4 to Azure Blob Storage?
Store your raw GA4 data in Azure Blob Storage for custom pipelines and full data ownership.
- GA4 retains data for limited periods. Azure Blob Storage gives you permanent ownership of every session, pageview, and conversion.
- Run SQL against your GA4 data in Azure storage using Synapse — no BigQuery export needed, no Google Cloud dependency.
- Join GA4 web data with ad platform spend, CRM records, and product data in one Azure-based data lake.
How to Connect Google Analytics 4 to Azure Blob Storage
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Google Analytics 4 as your source and Azure Blob Storage as your destination.
- 2
Configure your storage account
Enter your Azure storage account name, provide a SAS token or account key, choose your container and blob prefix, and select your preferred file format.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Google Analytics 4 data begins flowing to Azure storage as structured files.
Google Analytics 4 Data Format in Azure Blob Storage
Supermetrics delivers your GA4 data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Columnar binary format — optimized for Synapse queries and Spark processing.
What to Build with Google Analytics 4 Data in Azure Blob Storage
Once your GA4 data lands in Azure Blob Storage, here's what becomes possible.
Synapse analytics
Query GA4 session and conversion data directly in Azure storage with Synapse T-SQL — no warehouse needed.
Attribution modeling
Combine GA4 traffic data with ad spend from Azure Storage to build custom attribution models in Spark or Azure ML.
What Google Analytics 4 Data Can You Pull into Azure Blob Storage?
Supermetrics gives Azure Blob Storage access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.
Key Metrics
- Sessions
- Users
- New users
- Active users
- Views
- Engagement rate
- Average engagement time
- Bounce rate
- Conversions
- Conversion rate
- Revenue
- Event value
- Event count
- Transactions
- Ecommerce purchases
Key Dimensions
- Page path
- Source / Medium
- Campaign
- Channel group
- Device category
- Browser
- Country
- City
- Landing page
- Referrer
- Event name
Resources & Guides
Google Analytics 4 guide for marketers
Why Supermetrics for Azure Blob Storage?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Blob Storage — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Google Analytics 4 data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Analytics 4 data as you need without worrying about cost spikes.
Unsampled Data
Get your complete Google Analytics 4 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Google Analytics 4 as the source and Azure Blob Storage as the destination. Enter your storage account name and provide authentication via a shared access signature (SAS token) or storage account key. Choose your container, blob prefix, file format, metrics, and schedule, then start the transfer. Supermetrics writes structured files directly to your Azure storage — no Azure Data Factory pipelines to build. Once your data lands, you can mount the container as a Databricks external location or point Azure Synapse serverless SQL pools at it for instant, zero-copy querying.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. All transfers are encrypted in transit via TLS. In Azure, your data benefits from multiple layers of protection: server-side encryption at rest (SSE with platform-managed or customer-managed keys in Azure Key Vault), Entra ID (Azure AD) role-based access control, shared access signatures scoped to specific containers or time windows, and private endpoints to keep traffic off the public internet. Azure also offers immutable blob storage for compliance-grade audit trails and Microsoft Defender for Storage to detect anomalous access patterns. Supermetrics does not store your data after delivery.
- Yes. Azure Blob Storage is the standard landing zone for the Microsoft analytics stack. Transfer Google Analytics 4 alongside Google Ads, GA4, CRM exports, and any other source into the same storage account. From there, Azure Synapse serverless SQL pools let you query across all sources with T-SQL — no data loading required. You can also trigger Azure Functions via Event Grid whenever Supermetrics delivers a new file, automating downstream enrichment or loading into a Databricks lakehouse. Supermetrics delivers 170+ marketing data sources to Azure, so your entire marketing data lake lives in one place.
- All standard Google Analytics 4 reporting metrics and dimensions are available, including Sessions, Users, New users, Active users, Views, Engagement rate, and more. You select exactly which fields to include, and data arrives as structured files — CSV, JSON, or Parquet — ready for processing by any Azure analytics service. Parquet is recommended for Synapse and Databricks workloads because it enables predicate pushdown and column pruning, meaning queries read only the data they need and run significantly faster.
- Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, weekly, or monthly deliveries. Most teams schedule daily transfers so yesterday's Google Analytics 4 data is ready each morning. Incremental loading means only new and changed records are written, keeping transfers fast and storage costs low. To optimize costs further, use Azure's tiered storage: keep recent data in the Hot tier for fast access, automatically move older campaign history to Cool (30+ days) or Archive (180+ days) tiers using lifecycle management policies, and pay a fraction of the cost for long-term retention.
- The GA4 BigQuery export provides raw event-level data. Supermetrics delivers aggregated reporting data to Azure Storage in the metrics and dimensions you choose — cleaner, smaller, and ready for analysis without transformation.
- Yes. Supermetrics pulls all standard and custom events from GA4. You select which events and dimensions to include during setup.
Also Connect to Azure Blob Storage
Ready to Connect Google Analytics 4 to Azure Blob Storage?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.