Supermetrics for Azure Blob Storage
Connect Google Search Console to Azure Blob Storage — Azure Cloud Data Foundation
Export your Search Console data to Azure Blob Storage as structured files. Archive keyword rankings, CTR data, and search performance for long-term SEO analysis.
Why Connect Google Search Console to Azure Blob Storage?
Store your raw Search Console data in Azure Blob Storage for custom pipelines and full data ownership.
- Search Console retains only 16 months of data. Azure Blob Storage preserves your ranking history forever.
- Combine ranking data with GA4 traffic and content data in Azure storage for unified SEO analytics.
- Query keyword rankings in Azure storage using Synapse — find trends across millions of query-page combinations.
How to Connect Google Search Console to Azure Blob Storage
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Google Search Console as your source and Azure Blob Storage as your destination.
- 2
Configure your storage account
Enter your Azure storage account name, provide a SAS token or account key, choose your container and blob prefix, and select your preferred file format.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Google Search Console data begins flowing to Azure storage as structured files.
Google Search Console Data Format in Azure Blob Storage
Supermetrics delivers your Search Console data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Columnar binary format — optimized for queries across millions of keyword-page rows.
What to Build with Google Search Console Data in Azure Blob Storage
Once your Search Console data lands in Azure Blob Storage, here's what becomes possible.
Ranking trend analysis
Query years of ranking data with Synapse to identify long-term keyword performance trends.
SEO + PPC overlap analysis
Join Search Console organic data with Google Ads paid data in Azure storage to optimize the paid-organic balance.
What Google Search Console Data Can You Pull into Azure Blob Storage?
Supermetrics gives Azure Blob Storage access to your full Search Console reporting data — metrics and dimensions you already know from the Search Console interface.
Key Metrics
- Clicks
- Impressions
- CTR
- Average position
- Submitted URLs
- Indexed URLs
- Sitemap warnings
- Sitemap errors
Key Dimensions
- Query
- Page
- Country
- Device
- Date
- Search type (Web/Image/Video)
- Sitemap
- Landing page
Why Supermetrics for Azure Blob Storage?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Blob Storage — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Google Search Console data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Search Console data as you need without worrying about cost spikes.
Unsampled Data
Get your complete Google Search Console dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Google Search Console as the source and Azure Blob Storage as the destination. Enter your storage account name and provide authentication via a shared access signature (SAS token) or storage account key. Choose your container, blob prefix, file format, metrics, and schedule, then start the transfer. Supermetrics writes structured files directly to your Azure storage — no Azure Data Factory pipelines to build. Once your data lands, you can mount the container as a Databricks external location or point Azure Synapse serverless SQL pools at it for instant, zero-copy querying.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. All transfers are encrypted in transit via TLS. In Azure, your data benefits from multiple layers of protection: server-side encryption at rest (SSE with platform-managed or customer-managed keys in Azure Key Vault), Entra ID (Azure AD) role-based access control, shared access signatures scoped to specific containers or time windows, and private endpoints to keep traffic off the public internet. Azure also offers immutable blob storage for compliance-grade audit trails and Microsoft Defender for Storage to detect anomalous access patterns. Supermetrics does not store your data after delivery.
- Yes. Azure Blob Storage is the standard landing zone for the Microsoft analytics stack. Transfer Google Search Console alongside Google Ads, GA4, CRM exports, and any other source into the same storage account. From there, Azure Synapse serverless SQL pools let you query across all sources with T-SQL — no data loading required. You can also trigger Azure Functions via Event Grid whenever Supermetrics delivers a new file, automating downstream enrichment or loading into a Databricks lakehouse. Supermetrics delivers 170+ marketing data sources to Azure, so your entire marketing data lake lives in one place.
- All standard Google Search Console reporting metrics and dimensions are available, including Clicks, Impressions, CTR, Average position, Submitted URLs, Indexed URLs, and more. You select exactly which fields to include, and data arrives as structured files — CSV, JSON, or Parquet — ready for processing by any Azure analytics service. Parquet is recommended for Synapse and Databricks workloads because it enables predicate pushdown and column pruning, meaning queries read only the data they need and run significantly faster.
- Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, weekly, or monthly deliveries. Most teams schedule daily transfers so yesterday's Google Search Console data is ready each morning. Incremental loading means only new and changed records are written, keeping transfers fast and storage costs low. To optimize costs further, use Azure's tiered storage: keep recent data in the Hot tier for fast access, automatically move older campaign history to Cool (30+ days) or Archive (180+ days) tiers using lifecycle management policies, and pay a fraction of the cost for long-term retention.
- Search Console only retains 16 months of performance data. Azure Blob Storage gives you permanent storage for tracking ranking trends over years.
- Yes. Branded vs non-branded segmentation is available as a dimension in the exported files.
Also Connect to Azure Blob Storage
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