Supermetrics for Azure Blob Storage
Connect Google Ads to Azure Blob Storage — Azure Cloud Data Foundation
Land your complete Google Ads data in Azure Blob Storage as structured files. Build a cost-effective data lake, feed custom ETL pipelines, query with Synapse or process with Databricks.
Why Connect Google Ads to Azure Blob Storage?
Store your raw Google Ads data in Azure Blob Storage for custom pipelines and full data ownership.
- Google Ads only retains search term data for a limited window. Azure Blob Storage lets you archive every search term report indefinitely for pennies per GB.
- Azure Blob Storage is the foundation for Azure data lakes. Synapse, Databricks, Data Factory — everything reads from Azure storage.
- Run T-SQL queries directly on files using Synapse serverless pools. No warehouse needed, pay only per query.
How to Connect Google Ads to Azure Blob Storage
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Google Ads as your source and Azure Blob Storage as your destination.
- 2
Configure your storage account
Enter your Azure storage account name, provide a SAS token or account key, choose your container and blob prefix, and select your preferred file format.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Google Ads data begins flowing to Azure storage as structured files.
Google Ads Data Format in Azure Blob Storage
Supermetrics delivers your Google Ads data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Columnar binary format — compressed and optimized for Synapse queries. Reduces scan costs by 90% vs CSV.
What to Build with Google Ads Data in Azure Blob Storage
Once your Google Ads data lands in Azure Blob Storage, here's what becomes possible.
Synapse keyword analysis
Query Google Ads keyword and search term data directly in Azure storage with Synapse T-SQL — no database needed.
Data Factory pipeline
Use Azure Data Factory to transform raw Google Ads files and load analytics-ready tables into Synapse dedicated pool.
What Google Ads Data Can You Pull into Azure Blob Storage?
Supermetrics gives Azure Blob Storage access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
Google Ads metrics: the KPIs that matter
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Azure Blob Storage?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Blob Storage — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Flexible File Formats
Export your Google Ads data as CSV, JSON, or Parquet. Choose the format that fits your downstream tools — whether that's a query engine, ML pipeline, or custom ETL.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Ads data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Google Ads as the source and Azure Blob Storage as the destination. Enter your storage account name and provide authentication via a shared access signature (SAS token) or storage account key. Choose your container, blob prefix, file format, metrics, and schedule, then start the transfer. Supermetrics writes structured files directly to your Azure storage — no Azure Data Factory pipelines to build. Once your data lands, you can mount the container as a Databricks external location or point Azure Synapse serverless SQL pools at it for instant, zero-copy querying.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. All transfers are encrypted in transit via TLS. In Azure, your data benefits from multiple layers of protection: server-side encryption at rest (SSE with platform-managed or customer-managed keys in Azure Key Vault), Entra ID (Azure AD) role-based access control, shared access signatures scoped to specific containers or time windows, and private endpoints to keep traffic off the public internet. Azure also offers immutable blob storage for compliance-grade audit trails and Microsoft Defender for Storage to detect anomalous access patterns. Supermetrics does not store your data after delivery.
- Yes. Azure Blob Storage is the standard landing zone for the Microsoft analytics stack. Transfer Google Ads alongside Google Ads, GA4, CRM exports, and any other source into the same storage account. From there, Azure Synapse serverless SQL pools let you query across all sources with T-SQL — no data loading required. You can also trigger Azure Functions via Event Grid whenever Supermetrics delivers a new file, automating downstream enrichment or loading into a Databricks lakehouse. Supermetrics delivers 170+ marketing data sources to Azure, so your entire marketing data lake lives in one place.
- All standard Google Ads reporting metrics and dimensions are available, including Impressions, Clicks, Cost, Conversions, Conversion value, ROAS, and more. You select exactly which fields to include, and data arrives as structured files — CSV, JSON, or Parquet — ready for processing by any Azure analytics service. Parquet is recommended for Synapse and Databricks workloads because it enables predicate pushdown and column pruning, meaning queries read only the data they need and run significantly faster.
- Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, weekly, or monthly deliveries. Most teams schedule daily transfers so yesterday's Google Ads data is ready each morning. Incremental loading means only new and changed records are written, keeping transfers fast and storage costs low. To optimize costs further, use Azure's tiered storage: keep recent data in the Hot tier for fast access, automatically move older campaign history to Cool (30+ days) or Archive (180+ days) tiers using lifecycle management policies, and pay a fraction of the cost for long-term retention.
- Yes. During setup you can trigger a backfill of historical data from the Google Ads API. The backfill uses the same file format and folder structure as ongoing transfers.
- Supermetrics writes files organized by date into the prefix you configure. This date-based partitioning works natively with Synapse and Data Factory for cost-efficient queries.
Also Connect to Azure Blob Storage
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