Supermetrics for Google Sheets
Connect DoubleVerify to Google Sheets — Ad Verification Reporting
Pull DoubleVerify verification data into Google Sheets. Track viewability rates, brand safety incidents, and fraud-free metrics in auto-refreshing spreadsheets for ad quality reporting.
Why Connect DoubleVerify to Google Sheets?
Get your DoubleVerify data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull viewability, brand safety, and fraud metrics into Google Sheets. Build verification dashboards that refresh automatically for always-current reporting.
- Pull DoubleVerify data alongside DV360 or Campaign Manager 360 in one workbook. Compare verification metrics against campaign performance data.
- Track brand suitability incidents and block rates in a spreadsheet. Use conditional formatting to flag campaigns with incident rates above your threshold.
How to Connect DoubleVerify to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for DoubleVerify in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
DoubleVerify Ad Quality Report
Track viewable rate, authentic rate, and brand suitable rate across campaigns. Includes placement-level breakdown and trend analysis.
DoubleVerify Brand Safety Dashboard
Monitor brand suitability incidents, block rates, and in-geo delivery rates. Early warning system for brand safety issues.
What DoubleVerify Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full DoubleVerify reporting data — metrics and dimensions you already know from the DoubleVerify interface.
Key Metrics
- Viewable impressions
- Viewable rate
- Measured impressions
- Authentic ads
- Authentic rate
- Block rate
- Fraud/SIVT blocks
- Fraud/SIVT free rate
- Brand suitable rate
- Brand suitability incidents
- Incident rate
- In geo rate
Key Dimensions
- Advertiser name
- Campaign
- Media property
- Delivery site
- Placement name
- Placement size
- Media type
- Delivery country
- Device delivery type
- App name
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect DoubleVerify alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for DoubleVerify. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your DoubleVerify reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select DoubleVerify as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for DoubleVerify — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull DoubleVerify data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard DoubleVerify reporting metrics through Supermetrics, including Viewable impressions, Viewable rate, Measured impressions, Authentic ads, Authentic rate, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your DoubleVerify data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Use "Delivery site" or "Media property" as dimensions to see viewability and brand safety metrics by publisher. Identify which sites deliver the highest quality inventory.
- Yes. Fraud/SIVT blocks, fraud-free rate, and authentic ad metrics are all available. Track the percentage of your impressions that are verified as fraud-free.
Also Connect to Google Sheets
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