Supermetrics for Google Sheets
Connect The Trade Desk to Google Sheets — Programmatic Reports
Pull The Trade Desk campaign data into Google Sheets. Track programmatic performance across display, video, audio, CTV, and DOOH with automated refreshes — your TTD reporting without custom report builds.
Why Connect The Trade Desk to Google Sheets?
Get your TTD data flowing into Google Sheets with automatic refreshes and zero manual work.
Supply vendor analysis
Pull CPM and viewability by supply vendor into Sheets. Sort to find which inventory sources deliver the best cost efficiency for your audience.
Multi-format comparison
Track performance across display, video, CTV, and audio formats in a spreadsheet. Compare conversion rates by ad format to optimize your channel mix.
Cross-DSP comparison
Pull TTD alongside DV360 into the same workbook. Compare programmatic buying efficiency across demand-side platforms.
How to Connect The Trade Desk to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for The Trade Desk in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
TTD Campaign Report
Track impressions, CPM, viewability, and conversions across campaigns and supply vendors.
What The Trade Desk Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full TTD reporting data — metrics and dimensions you already know from the TTD interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPM
- CPC
- Total click conversions
- Total view-through conversions
- CPA (click)
- CPA (view)
- Bids
- Sampled viewable impressions
- Sampled tracked impressions
Key Dimensions
- Campaign name
- Ad group name
- Creative name
- Audience name
- Device type
- Supply vendor
- Site
- Country
- Ad format
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect The Trade Desk alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for The Trade Desk. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your The Trade Desk reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect The Trade Desk to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select The Trade Desk as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my The Trade Desk data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for The Trade Desk — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine The Trade Desk data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull The Trade Desk data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What The Trade Desk metrics can I pull into Google Sheets?
You can access all standard The Trade Desk reporting metrics through Supermetrics, including Impressions, Clicks, CTR, CPM, CPC, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for The Trade Desk in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your The Trade Desk data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
What TTD data is available?
Supermetrics pulls all standard Trade Desk reporting metrics including impressions, clicks, CTR, CPM, conversions, and viewability. You can break down by campaign, audience, supply vendor, and more.
Does it support CTV and audio?
Yes. The Trade Desk connector includes data from all ad formats — display, video, CTV, audio, and DOOH.
Also Connect to Google Sheets
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