Supermetrics for Snowflake
Connect Criteo to Snowflake — Retail Media Performance Hub
Load Criteo retargeting and commerce media data into Snowflake for performance marketing analytics.
Why Connect Criteo to Snowflake?
Warehouse your Criteo data in Snowflake for unlimited historical analysis and cross-source SQL.
ROAS tracking
Analyze Criteo ROAS, revenue, and cost of sale in Snowflake.
Category performance
Break down performance by product category for catalog optimization.
Cross-retargeting comparison
Compare Criteo with AdRoll and Facebook retargeting.
How to Connect Criteo to Snowflake
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Snowflake as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Snowflake account identifier and warehouse details, choose your database and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Snowflake automatically.
Criteo Data Schema in Snowflake
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Criteo data looks like in Snowflake.
Data Freshness & Scheduling
Criteo data is typically available in Snowflake within 3-6 hours of the reporting period end.
What Criteo Data Can You Pull into Snowflake?
Supermetrics gives Snowflake access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- Revenue
- ROAS
- Sales
- Cost of sale
- CPC (revenue)
- Conversion rate
- Average cart
- eCPM
Key Dimensions
- Campaign name
- Ad set name
- Ad set status
- Ad set bid strategy
- Advertiser name
- Devices
- Operating system
- Targeting countries
- Category name
- Budget strategy
Resources & Guides
Why Supermetrics for Snowflake?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Snowflake — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Criteo tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Criteo data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Criteo to Snowflake with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Criteo as the source and Snowflake as the destination. Authorize your Criteo account, enter your Snowflake account identifier, warehouse, database, and schema details, select the fields you need, set a schedule, and start the transfer. No Snowpipe configuration or custom staging areas required — Supermetrics handles everything end to end. You can even spin up a dedicated Snowflake virtual warehouse for your marketing loads so they never compete with other workloads for compute.
Is my Criteo data secure when transferring to Snowflake?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Criteo credentials are encrypted at rest and in transit. Data flows directly from the Criteo API into your Snowflake account — Supermetrics does not store your marketing data. Snowflake adds its own defense-in-depth: network policies restrict access by IP, role-based access control governs who can query which tables, and all data is AES-256 encrypted at rest with automatic key rotation. If something goes wrong, Snowflake Time Travel lets you restore tables to any point within your retention window.
Can I combine Criteo data with other sources in Snowflake?
That is one of the most powerful reasons to use Snowflake. Once Criteo data lands in your account, you can JOIN it with any other table — GA4 exports, CRM data, revenue tables — using standard SQL. Want to enrich your analysis further? Browse the Snowflake Marketplace for ready-to-query third-party datasets (demographics, weather, economic indicators) and combine them with your marketing data instantly — no ETL, no data movement. Supermetrics supports 170+ data sources that all land in the same Snowflake database, and Secure Data Sharing lets you publish governed datasets to partners or other business units without copying a single byte.
What Criteo metrics and dimensions are available in Snowflake?
All standard Criteo reporting fields are available, including Impressions, Clicks, CTR, Cost, Revenue, ROAS, and many more. You choose exactly which metrics and dimensions to transfer during setup, and you can modify the selection at any time without affecting historical data already loaded. Need to test a schema change? Use Snowflake's zero-copy cloning to create an instant clone of your marketing database, experiment freely, and drop the clone when you are done — no extra storage cost, no risk to production tables.
How fresh is Criteo data in Snowflake?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Snowflake. Most users run daily transfers so yesterday's complete data is ready each morning. Incremental loading ensures only new and updated records are transferred, keeping warehouse credits low and load times fast. Because Snowflake separates storage from compute, you can scale your virtual warehouse up during heavy load windows and back down afterward — paying only for the seconds of compute you actually use.
Does it include revenue data?
Yes. Revenue, sales, average cart value, and ROAS are all available.
Can I analyze by product category?
Yes. Category name is available as a dimension.
Also Connect to Snowflake
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