Supermetrics for Claude

Connect Criteo to Claude — AI-Powered Analytics

Criteo

via Supermetrics

Claude

Criteo is the retargeting powerhouse that turns window shoppers into buyers. Connect Criteo to Claude to analyze product-level ad performance, conversion attribution, and commerce media spend — ask questions about your retargeting campaigns in plain English instead of navigating Criteo's management console.

Connect Criteo to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Criteo to Claude?

Ask Claude questions about your Criteo data and get instant answers.

Retargeting performance analysis

Ask Claude which campaigns and ad sets deliver the highest ROAS and lowest cost of sale — pinpoint where your retargeting budget works hardest.

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Claude analyzes your Criteo campaigns by ROAS, cost of sale, and conversion rate to identify which audience segments and bid strategies deliver the most profitable retargeting results. It highlights campaigns with scaling potential and flags ones with diminishing returns.

Product-level commerce insights

Analyze revenue, average cart value, and conversion rates by product category to understand which products benefit most from retargeting.

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Claude breaks down retargeting performance by product category, showing which product types generate the highest cart values and conversion rates when retargeted. It helps you allocate retargeting spend toward high-margin product categories.

Device and platform optimization

Break down performance by device and operating system to identify where your retargeting ads convert best and where they waste budget.

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Claude analyzes conversion rates and ROAS by device and OS, revealing whether your retargeting works better on desktop vs. mobile and which platforms waste spend with low conversion rates.

Full-funnel retargeting view

Compare Criteo retargeting data against your prospecting channels — Google Ads, Facebook Ads, StackAdapt — to understand where retargeting adds incremental value.

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Compare Criteo retargeting ROAS against prospecting channels in a single conversation to measure the true incremental lift of retargeting and determine the optimal budget split between prospecting and retargeting.

How to Connect Criteo to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Criteo

Authorize Criteo when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Criteo data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Criteo

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me revenue, cost, and ROAS by campaign for the last 30 days

Get a profitability overview of your Criteo retargeting campaigns.

What Claude returns

Claude returns a table with revenue, cost, and ROAS for each campaign so you can instantly see which retargeting campaigns are profitable and which need optimization.

Which ad sets have the lowest cost of sale? Rank the top 10

Find the most efficient audience segments in your retargeting strategy.

What Claude returns

Claude ranks ad sets by cost of sale to show which audience segments and bid strategies deliver the most cost-efficient retargeting conversions.

Break down conversion rate and average cart value by category. Where should I focus?

Identify product categories that benefit most from Criteo retargeting.

What Claude returns

Claude lists conversion rates and cart values by product category, making it easy to identify which products to prioritize in your retargeting strategy.

Compare Criteo ROAS against my Google Ads and Facebook Ads ROAS this month

Evaluate retargeting ROI against prospecting channels.

What Claude returns

Claude shows ROAS side-by-side across platforms so you can evaluate whether Criteo retargeting delivers competitive returns against other channels.

How has my eCPM trended over the last 3 months? Are costs stable?

Monitor Criteo cost trends and spot potential efficiency issues.

What Claude returns

Claude shows monthly eCPM trends with percentage changes, revealing whether your retargeting costs are stable or rising as audiences get saturated.

What Criteo Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.

Key Metrics

Impressions
Clicks
CTR
Cost
Revenue
ROAS
Sales
Cost of sale
CPC (revenue)
Conversion rate
Average cart
eCPM

Key Dimensions

Campaign name
Ad set name
Ad set status
Ad set bid strategy
Advertiser name
Devices
Operating system
Targeting countries
Category name
Budget strategy

View all Criteo fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Criteo alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Criteo every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Criteo to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Criteo as a data source. You can start querying your Criteo data in natural language immediately — no code, no exports, no spreadsheets.

Is my Criteo data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Criteo credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Criteo data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Criteo performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Criteo metrics can I analyze in Claude?

You can access all standard Criteo reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Cost, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Criteo to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the Criteo connector include product-level data?

Yes. Supermetrics pulls category-level data from Criteo including category names, product counts, and associated performance metrics like revenue, sales, and average cart value. You can analyze which product categories drive the most retargeting revenue.

Can I see retargeting vs prospecting performance separately?

Criteo data can be broken down by campaign and ad set, which typically separate retargeting and prospecting strategies. You can also compare Criteo data against prospecting platforms like Google Ads or Facebook Ads in the same Claude conversation.