Supermetrics for Claude
Connect Criteo to Claude — Data Integration
Criteo is the retargeting powerhouse that turns window shoppers into buyers. Connect Criteo to Claude to analyze product-level ad performance, conversion attribution, and commerce media spend — ask questions about your retargeting campaigns in plain English instead of navigating Criteo's management console.
Why Connect Criteo to Claude?
Analyze your Criteo data in Claude with natural language — just ask what you want to know.
- Claude analyzes your Criteo campaigns by ROAS, cost of sale, and conversion rate to identify which audience segments and bid strategies deliver the most profitable retargeting results. It highlights campaigns with scaling potential and flags ones with diminishing returns.
- Claude breaks down retargeting performance by product category, showing which product types generate the highest cart values and conversion rates when retargeted. It helps you allocate retargeting spend toward high-margin product categories.
- Claude analyzes conversion rates and ROAS by device and OS, revealing whether your retargeting works better on desktop vs. mobile and which platforms waste spend with low conversion rates.
- Compare Criteo retargeting ROAS against prospecting channels in a single conversation to measure the true incremental lift of retargeting and determine the optimal budget split between prospecting and retargeting.
How to Connect Criteo to Claude
Three steps. Under two minutes. Zero code.
- 1
Open Supermetrics in Claude
Visit the Supermetrics connector page in the Claude directory and click Connect to link your Supermetrics account.
- 2
Authorize Criteo
Authorize Criteo when prompted — just a quick sign-in, then you're ready to go.
- 3
Start Asking Questions
Ask Claude anything about your Criteo data in plain English. No queries, no exports, no waiting.
Example Claude Prompts for Criteo
Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.
What Criteo Data Can You Analyze in Claude?
Supermetrics gives Claude access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- Revenue
- ROAS
- Sales
- Cost of sale
- CPC (revenue)
- Conversion rate
- Average cart
- eCPM
Key Dimensions
- Campaign name
- Ad set name
- Ad set status
- Ad set bid strategy
- Advertiser name
- Devices
- Operating system
- Targeting countries
- Category name
- Budget strategy
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Claude?
The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Claude Connector
One-click setup directly in Claude. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Criteo alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Campaign Management
The only Claude integration with write access. Create, pause, and modify campaigns across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Criteo every time you ask Claude a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Criteo as a data source. You can start querying your Criteo data in natural language immediately — no code, no exports, no spreadsheets.
- Yes. Supermetrics uses OAuth-based authentication with your Criteo credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Claude through a single integration. You can ask Claude to compare Criteo performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.
- You can access all standard Criteo reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Cost, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.
- Yes. Supermetrics pulls category-level data from Criteo including category names, product counts, and associated performance metrics like revenue, sales, and average cart value. You can analyze which product categories drive the most retargeting revenue.
- Criteo data can be broken down by campaign and ad set, which typically separate retargeting and prospecting strategies. You can also compare Criteo data against prospecting platforms like Google Ads or Facebook Ads in the same Claude conversation.
Also Connect to Claude
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