Supermetrics for Google Sheets
Connect Criteo to Google Sheets — Commerce Media Reporting
Connect Criteo to Google Sheets for automated retargeting and commerce media reports. Track impressions, revenue, ROAS, and cost of sale — with scheduled refreshes for hands-free reporting.
Why Connect Criteo to Google Sheets?
Get your Criteo data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Criteo revenue, cost, and ROAS data into Google Sheets. Monitor commerce media performance with daily auto-refreshing reports.
- Pull Criteo alongside AdRoll and RTB House in one workbook. Compare retargeting performance, ROAS, and cost of sale across platforms.
- Schedule daily or weekly refreshes for Criteo data. Email commerce media performance reports to stakeholders without manual work.
How to Connect Criteo to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Criteo in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Criteo Campaign Performance Report
Track cost, revenue, ROAS, and cost of sale across campaigns. Includes daily trend analysis and campaign comparison.
Criteo Commerce Media Analysis
Monitor product category performance, average cart value, and conversion rates. Optimize retargeting spend by identifying top-performing product segments.
What Criteo Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- Revenue
- ROAS
- Sales
- Cost of sale
- CPC (revenue)
- Conversion rate
- Average cart
- eCPM
Key Dimensions
- Campaign name
- Ad set name
- Ad set status
- Ad set bid strategy
- Advertiser name
- Devices
- Operating system
- Targeting countries
- Category name
- Budget strategy
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Criteo alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Criteo. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Criteo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Criteo as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Criteo — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Criteo data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Criteo reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Cost, Revenue, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Criteo data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Use "Category name" as a dimension to break down revenue, ROAS, and cost of sale by product category. Identify which categories drive the best return on ad spend.
- Yes. Average cart value is available alongside revenue and sales metrics. Track how Criteo retargeting affects cart size and overall order value in your spreadsheet.
Also Connect to Google Sheets
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