Supermetrics for Google Sheets
Connect AdRoll to Google Sheets — Retargeting Campaign Reports
Connect AdRoll to Google Sheets for automated retargeting campaign reports. Track impressions, conversions, ROI, and view-through conversions — with scheduled refreshes to keep data current.
Why Connect AdRoll to Google Sheets?
Get your AdRoll data flowing into Google Sheets with automatic refreshes and zero manual work.
Track retargeting ROI in a spreadsheet
Pull AdRoll conversion and revenue data into Google Sheets. Calculate ROI, CPA, and ROAS with standard Sheets formulas on auto-refreshing data.
Compare view-through vs. click-through conversions
Pull both conversion types side by side and analyze which campaigns drive awareness vs. direct response. No manual exports needed.
Blend retargeting with prospecting data
Pull AdRoll retargeting data alongside Google Ads and Facebook Ads prospecting data to see the full acquisition funnel in one workbook.
How to Connect AdRoll to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for AdRoll in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
AdRoll Campaign Performance Report
Track spend, impressions, clicks, conversions, and ROI across all AdRoll campaigns. Includes daily trend analysis and campaign comparison.
AdRoll Retargeting Effectiveness Report
Compare click-through vs. view-through conversions, audience segment performance, and device breakdowns for retargeting optimization.
What AdRoll Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full AdRoll reporting data — metrics and dimensions you already know from the AdRoll interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- CPM
- Conversions
- Conversion rate
- Click-through conversions
- View-through conversions
- Revenue
- CPA
- ROI
Key Dimensions
- Advertiser
- Campaign
- Campaign type
- Adgroup
- Ad
- Ad type
- Device
- Country
- Placement
- Audience
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect AdRoll alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for AdRoll. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your AdRoll reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect AdRoll to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select AdRoll as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my AdRoll data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for AdRoll — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine AdRoll data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull AdRoll data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What AdRoll metrics can I pull into Google Sheets?
You can access all standard AdRoll reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, CPC, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for AdRoll in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your AdRoll data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Can I split AdRoll data by audience segment in Google Sheets?
Yes. Use "Audience" as a dimension in your Supermetrics query to break down performance by retargeting audience segment. Compare CPA and ROI across different audience pools.
Does the AdRoll connector include view-through conversion data?
Yes. Both click-through and view-through conversions are available as separate metrics. Pull them side by side to understand the full impact of your retargeting campaigns.
Also Connect to Google Sheets
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