Supermetrics for Microsoft Copilot
Connect Google Campaign Manager 360 to Microsoft Copilot — Ad Serving Intelligence in Teams
Access your CM360 ad serving and Floodlight conversion data inside Microsoft Teams. Ask Copilot about placement delivery, viewability, reach, and conversion attribution — discuss media performance with your team in Microsoft 365.
Why Connect Google Campaign Manager 360 to Microsoft Copilot?
Analyze your CM360 data in Microsoft Copilot with natural language — just ask what you want to know.
- CM360 is the ad serving backbone for enterprise media. Ask Copilot about placement-level delivery, site performance, and impression pacing without building Report Builder jobs — and share results in your Teams media planning channel.
- Copilot queries your Floodlight conversion data to show which placements and creatives drive actual business outcomes, distinguishing between click-through and view-through attribution models.
- Use CM360 as the source of truth for ad delivery and reconcile against DV360 or other buy-side platforms to catch discrepancies between served and billed impressions.
How to Connect Google Campaign Manager 360 to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Google Campaign Manager 360
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What Google Campaign Manager 360 Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full CM360 reporting data — metrics and dimensions you already know from the CM360 interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Rich media video completions
- Rich media video views
- Total conversions
- Click-through conversions
- View-through conversions
- Reach
- Average frequency
- Active View viewable impressions
- Media cost
Key Dimensions
- Campaign
- Placement
- Site
- Ad
- Creative
- Creative type
- Advertiser
- Activity
- Floodlight configuration ID
- Placement size
View all Google Campaign Manager 360 fields, metrics, and dimensions →
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Google Campaign Manager 360 alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Google Campaign Manager 360 alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Google Campaign Manager 360 every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Google Campaign Manager 360 as a data source. You can then query your Google Campaign Manager 360 data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your Google Campaign Manager 360 credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Google Campaign Manager 360 performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard Google Campaign Manager 360 reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Rich media video completions, Rich media video views, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. Supermetrics pulls Floodlight activity data including click-through and view-through conversions, activity groups, and custom Floodlight variables.
- Yes. Active View viewable impressions and viewability rates are available by placement, site, and creative — helping you assess ad quality across your media plan.
Also Connect to Microsoft Copilot
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