Supermetrics for Google Sheets
Connect Brevo to Google Sheets — Email Campaign Reporting
Connect Brevo (formerly Sendinblue) to Google Sheets for automated email campaign reports. Track delivery rates, opens, clicks, and unsubscribes — with scheduled refreshes for hands-free reporting.
Why Connect Brevo to Google Sheets?
Get your Brevo data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull delivery rates, bounce counts, and complaint rates into Google Sheets. Monitor sender reputation metrics that affect your email deliverability.
- Pull A/B test variants into the same spreadsheet and use Sheets formulas to calculate statistical significance and performance differences.
- Schedule weekly refreshes and email delivery. Brevo campaign performance reports arrive in client inboxes automatically every Monday.
How to Connect Brevo to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Brevo in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Brevo Campaign Performance Report
Track open rates, click rates, and deliverability across Brevo campaigns. Includes campaign comparison and month-over-month trends.
Brevo Deliverability Health Dashboard
Monitor bounce rates, complaint rates, and unsubscribes to track sender reputation. Early warning system for deliverability issues.
What Brevo Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Brevo reporting data — metrics and dimensions you already know from the Brevo interface.
Key Metrics
- Email recipients
- Emails delivered
- Delivery rate
- Opens (unique)
- Open rate
- Clicks (unique)
- Click rate
- Click-to-open rate
- Bounces (total)
- Unsubscribes
- Unsubscribe rate
- Complaint rate
Key Dimensions
- Campaign name
- Campaign status
- Campaign type
- Subject
- Sender name
- Sender email
- Send date
- Tag
- List name
- A/B testing
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Brevo alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Brevo queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Brevo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Brevo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Brevo as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Brevo — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Brevo data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Brevo reporting metrics through Supermetrics, including Email recipients, Emails delivered, Delivery rate, Opens (unique), Open rate, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Brevo data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Delivery rate, bounces, complaint rate, and unsubscribe rate are all available. Build a deliverability dashboard that monitors sender health across all campaigns.
- Yes. A/B testing is available as a dimension, so you can pull and compare variant performance. Use Sheets formulas to analyze open and click rate differences between test variants.
Also Connect to Google Sheets
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