Supermetrics for Google Sheets
Connect Omnisend to Google Sheets — E-commerce Email Reporting
Connect Omnisend to Google Sheets for automated email marketing reports. Track sends, opens, clicks, and bounce rates across campaigns — with scheduled refreshes for hands-free reporting.
Why Connect Omnisend to Google Sheets?
Get your Omnisend data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull open rates, click rates, and bounce metrics for all Omnisend campaigns into Google Sheets. Compare performance across campaigns without the dashboard.
- Pull Omnisend email data alongside Shopify sales in one workbook. Track how email campaigns drive e-commerce revenue using Sheets formulas.
- Schedule weekly refreshes and email delivery. Campaign performance summaries arrive in stakeholder inboxes automatically.
How to Connect Omnisend to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Omnisend in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Omnisend Campaign Performance Report
Track sends, open rate, click rate, and unsubscribe rate across campaigns. Includes campaign comparison and month-over-month trends.
Omnisend Deliverability Dashboard
Monitor bounce rates, complaint rates, and unsubscribes to track sender reputation health. Flag campaigns that exceed threshold rates.
What Omnisend Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Omnisend reporting data — metrics and dimensions you already know from the Omnisend interface.
Key Metrics
- Sends
- Opens
- Open rate
- Clicks
- Click rate
- Bounces
- Bounce rate
- Complaints
- Complaint rate
- Unsubscribes
- Unsubscribe rate
- Number of campaigns
Key Dimensions
- Campaign name
- Subject
- Sender name
- Campaign type
- Status
- Segments
- Start date
- Creation date
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Omnisend alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Omnisend queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Omnisend reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Omnisend. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Omnisend as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Omnisend — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Omnisend data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Omnisend reporting metrics through Supermetrics, including Sends, Opens, Open rate, Clicks, Click rate, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Omnisend data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Pull data for multiple campaigns and use "Campaign name" and "Start date" as dimensions. Build campaign-over-campaign comparisons with Sheets formulas.
- Yes. Complaints and complaint rate are available as metrics. Monitor spam complaint rates to maintain sender reputation and deliverability.
Also Connect to Google Sheets
Ready to Connect Omnisend to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.