Supermetrics for Google Sheets
Connect Apple Search Ads to Google Sheets — App Store Ad Reports
Pull Apple Search Ads install data, keyword performance, and CPA metrics into Google Sheets. Track app install costs, mine search match terms, and compare acquisition channels with automated refreshes.
Why Connect Apple Search Ads to Google Sheets?
Get your Apple Search Ads data flowing into Google Sheets with automatic refreshes and zero manual work.
Keyword install tracking
Pull tap-through rates and install counts by keyword into Sheets. Sort by CPA to find your most efficient App Store keywords.
New vs redownload analysis
Track the split between new downloads and redownloads in a spreadsheet. Use formulas to calculate true new user acquisition cost.
Cross-platform app comparison
Pull Apple Search Ads alongside Facebook App Install and Google App campaigns into the same workbook. Compare CPI across all app marketing channels.
How to Connect Apple Search Ads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Apple Search Ads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
App Install Report
Track installs, CPA, tap-through rates, and new vs redownload splits by campaign and keyword.
What Apple Search Ads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Apple Search Ads reporting data — metrics and dimensions you already know from the Apple Search Ads interface.
Key Metrics
- Impressions
- Taps
- Installs
- Spend
- CPA (cost per acquisition)
- CPT (cost per tap)
- TTR (tap-through rate)
- Conversion rate
- New downloads
- Redownloads
- LAT on installs
- LAT off installs
- Budget
- Daily cap
- Average CPA
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Country/Region
- Device class
- Age range
- Gender
- Customer type (new/returning/all)
- Ad placement
- Campaign type
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Apple Search Ads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Apple Search Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Apple Search Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Apple Search Ads to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Apple Search Ads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Apple Search Ads data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Apple Search Ads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Apple Search Ads data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Apple Search Ads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Apple Search Ads metrics can I pull into Google Sheets?
You can access all standard Apple Search Ads reporting metrics through Supermetrics, including Impressions, Taps, Installs, Spend, CPA (cost per acquisition), and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Apple Search Ads in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Apple Search Ads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Does it support Apple Search Ads Advanced?
Yes. Supermetrics connects to Apple Search Ads Advanced, which provides full campaign management and keyword-level reporting.
Can I see post-install event data?
Post-install event data depends on your attribution setup. Apple Search Ads provides install and download metrics. For post-install events, integrate your MMP data alongside.
Also Connect to Google Sheets
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