Supermetrics for Google Sheets
Connect Adform to Google Sheets — European Ad Reports
Pull Adform campaign, line item, and banner data into Google Sheets. Track programmatic and direct-buy performance across European and global inventory with automated refreshes.
Why Connect Adform to Google Sheets?
Get your Adform data flowing into Google Sheets with automatic refreshes and zero manual work.
Banner performance tracking
Pull impressions, viewability, and CTR by banner size and creative into Sheets. Sort to find which ad formats drive the best engagement.
Media partner analysis
Track CPM and video completion rates by media name and network. Use conditional formatting to highlight underperforming placements.
Cross-platform comparison
Pull Adform alongside DV360 or TTD into the same workbook. Compare programmatic costs across buying platforms for your European inventory.
How to Connect Adform to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Adform in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Adform Campaign Report
Track impressions, viewability, CTR, and video completion rates by campaign and line item.
What Adform Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Adform reporting data — metrics and dimensions you already know from the Adform interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPC
- CPM
- Spend
- Conversions
- Viewable impressions
- Viewability rate
- Video starts
- Video completions
- Video completion rate
Key Dimensions
- Campaign name
- Line item name
- Banner name
- Banner size
- Media name
- Order name
- Buy type
- Network
- Media country
- Tag name
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Adform alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Adform. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Adform reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Adform to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Adform as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Adform data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Adform — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Adform data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Adform data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Adform metrics can I pull into Google Sheets?
You can access all standard Adform reporting metrics through Supermetrics, including Impressions, Clicks, CTR, CPC, CPM, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Adform in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Adform data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
What Adform data is available?
Supermetrics pulls all standard Adform reporting metrics including impressions, clicks, CTR, CPC, CPM, viewability, and video metrics.
Does it support both programmatic and direct?
Yes. You can analyze both programmatic and direct-buy campaigns through dimensions like buy type and order name.
Also Connect to Google Sheets
Ready to Connect Adform to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.