Supermetrics for BigQuery
Connect Adform to BigQuery — European Programmatic at Warehouse Scale
Move your Adform campaign, line item, and banner data into BigQuery. Analyze programmatic and direct-buy performance across European and global inventory with SQL.
Why Connect Adform to BigQuery?
Warehouse your Adform data in BigQuery for unlimited historical analysis and cross-source SQL.
Viewability tracking
Track viewability rates and video completion metrics across media partners and banner sizes.
Direct vs programmatic
Compare performance across buy types — direct, programmatic, and RTB — in a single dataset.
European market analysis
Analyze performance across European markets with media country as a dimension.
How to Connect Adform to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Adform Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Adform data looks like in BigQuery.
Data Freshness & Scheduling
Adform data typically available within 6-12 hours. Daily transfers recommended.
What Adform Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full Adform reporting data — metrics and dimensions you already know from the Adform interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPC
- CPM
- Spend
- Conversions
- Viewable impressions
- Viewability rate
- Video starts
- Video completions
- Video completion rate
Key Dimensions
- Campaign name
- Line item name
- Banner name
- Banner size
- Media name
- Order name
- Buy type
- Network
- Media country
- Tag name
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Adform tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Adform data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Adform to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Adform as the source and BigQuery as the destination. Authorize your Adform account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Adform data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Adform credentials are encrypted at rest and in transit. Data flows directly from the Adform API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Adform data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Adform lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Adform metrics and dimensions are available in BigQuery?
All standard Adform reporting fields are available, including Impressions, Clicks, CTR, CPC, CPM, Spend, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Adform data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
What Adform data is available?
All standard Adform reporting metrics and dimensions, including campaigns, line items, banners, and viewability data.
Can I compare buy types?
Yes. Buy type is available as a dimension to compare programmatic vs direct buying performance.
Also Connect to BigQuery
Ready to Connect Adform to BigQuery?
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