Supermetrics for BigQuery
Connect ActiveCampaign to BigQuery — Marketing Automation at Warehouse Scale
Warehouse your ActiveCampaign email campaigns, automation data, and deal pipeline in BigQuery for cross-channel lifecycle analysis.
Why Connect ActiveCampaign to BigQuery?
Warehouse your ActiveCampaign data in BigQuery for unlimited historical analysis and cross-source SQL.
Email-to-deal attribution
JOIN email engagement with deal pipeline data to measure which campaigns drive revenue.
Automation performance tracking
Track automation sequence performance over time and compare open/click rates by segment.
Cross-channel engagement
Combine ActiveCampaign data with ad platforms and CRM for unified customer journey analysis.
How to Connect ActiveCampaign to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
ActiveCampaign Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your ActiveCampaign data looks like in BigQuery.
Data Freshness & Scheduling
ActiveCampaign data typically available within 4-6 hours. Daily transfers recommended.
What ActiveCampaign Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full ActiveCampaign reporting data — metrics and dimensions you already know from the ActiveCampaign interface.
Key Metrics
- Total opens
- Unique opens
- Open rate
- Total link clicks
- Unique link clicks
- Click rate
- Click to open rate
- Unsubscribe rate
- Hard bounces
- Soft bounces
- Number of deals
- Total deal value
Key Dimensions
- Campaign name
- Subject
- Segment name
- Automation ID
- Deal status
- Pipeline title
- Stage title
- Contact email
- Organization name
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated ActiveCampaign records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much ActiveCampaign data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from ActiveCampaign. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect ActiveCampaign to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select ActiveCampaign as the source and BigQuery as the destination. Authorize your ActiveCampaign account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my ActiveCampaign data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All ActiveCampaign credentials are encrypted at rest and in transit. Data flows directly from the ActiveCampaign API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine ActiveCampaign data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once ActiveCampaign lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What ActiveCampaign metrics and dimensions are available in BigQuery?
All standard ActiveCampaign reporting fields are available, including Total opens, Unique opens, Open rate, Total link clicks, Unique link clicks, Click rate, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is ActiveCampaign data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include deal/CRM data?
Yes. Deal status, pipeline, stage, and value data are available alongside email campaign metrics.
Can I track automation sequences?
Yes. Automation IDs are available as dimensions for sequence-level performance analysis.
Also Connect to BigQuery
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