Improve your AdWords Conversions: a How-to Guide

Improve your AdWords Conversions: a How-to Guide

8-MINUTE READ · By Tina Arnoldi. Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives...
Is Your Business Ready For Voice Search?

Is Your Business Ready For Voice Search?

10-MINUTE READ · By Tina Arnoldi. Voice search is the new mobile. More than a passing trend, it’s a technology that businesses need to pay attention to as the use of it continues to grow. People use voice search everywhere – whether at home where no one...
How Facebook Ads Made Its Metrics Clearer

How Facebook Ads Made Its Metrics Clearer

NEW FACEBOOK ADS METRICS · 10-MINUTE READ · By Misty Faucheux on April 2 2018. Over the past few years, Facebook Ads has become one of the major advertising outlets for businesses of all sizes. Yet, for many of us, some of the metrics have never been 100% clear as to...
Machine Learning: What Does It Mean for Marketers?

Machine Learning: What Does It Mean for Marketers?

MACHINE LEARNING · 10-MINUTE READ · By Tina Arnoldi on March 26 2018 Artificial intelligence (AI) and machine learning are new-ish buzzwords. AI is the science, the ability for computers to get smart on their own, doing things that require human intelligence. Machine...