Pattrns & Supermetrics

How Pattrns improves clients' ROI with Supermetrics

Key Takeaways

  • Pattrns, a digital agency, needed a faster and more reliable way to manage marketing data.
  • Reporting was "massively time-consuming" and often lacked accuracy, making it hard to give clients clear visibility into performance.
  • By starting with the Supermetrics Google Sheets connector, then scaling to Looker Studio and BigQuery, Pattrns built a single consistent solution that now powers everything from automated reporting to AI-driven insights.
  • With Supermetrics, they can seamlessly blend data into a single source of truth, helping brands allocate budgets, optimize creatives, and measure business impact.
  • Supermetrics has had a big impact on Pattrns’ ROI and ability to add more value to the brands they work with.

Quick facts

  • Industry: Marketing agency
  • Founded: 2020
  • Size: 35+ employees
  • Markets: United Kingdom
  • Products: BigQuery

Pattrns, a digital agency that helps brands run impactful campaigns, spent more time on data collection and reporting than on strategy. And while saving time was critical, it wasn’t the only issue. Pattrns needed a way to simplify reporting, improve data quality and accuracy, and scale their data capabilities to match their growing client base.


The challenge: fragmented processes and heavy maintenance


Before Supermetrics, reporting and analysis required multiple tools, manual exports, and significant engineering resources.

Without a unified approach to data, delivering accountability to clients was challenging. Brands wanted clear answers to critical questions:

  • Where should we allocate the budget?
  • Which audiences are driving the best results?
  • Are our creative tests working?
  • Did we achieve our marketing goals, and what impact did that have on the business?

Pattrns needed a single platform that could help them answer all of these questions reliably, quickly, and at scale.


The solution: scaling with Supermetrics


For Pattrns, the journey with Supermetrics started small, but it quickly became the backbone of their marketing intelligence stack.



They began with Supermetrics for Google Sheets, using it to automate routine data pulls that previously ate up valuable time. This alone had an immediate impact, freeing the team from repetitive manual work so they could focus on campaign strategy and insights.


As their reporting needs grew, Pattrns added Supermetrics for Looker Studio. This allowed them to build real-time, client-ready dashboards that not only improved internal decision-making but also gave clients instant visibility into campaign performance. Instead of static reports, clients could now see results as they happened.


But the agency didn't stop there. With more complex client demands and a desire to leverage predictive analytics, Pattrns turned to Supermetrics for BigQuery. By connecting data directly into BigQuery, they were able to support better data blending, machine learning, and AI-driven solutions , unlocking new levels of insight and optimization that would've previously required a team of dedicated data engineers.


Results: from reports to a single source of truth


The impact was immediate. Instead of fragmented reports and inconsistent numbers, Pattrns could now seamlessly and quickly blend data across channels. By blending cross-channel data points like reach, CPA, ROAS, and conversions , the agency can offer clients a reliable single source of truth .



This single source of truth became invaluable to their clients. Dashboards powered by Supermetrics now allow both Pattrns and their clients to:

  • Allocate budgets more effectively
  • Focus resources where they matter most
  • Test and optimize creatives with confidence
  • Track audiences and performance with clarity
  • Measure goals against outcomes

The Impact: stronger ROI and smarter decisions


By blending fragmented data into a unified, reliable view, Pattrns can now link marketing activities directly to business outcomes. The platform eliminates duplicated insights, reduces maintenance, and ensures accuracy, giving CMOs the confidence to make better, faster decisions.


Conclusion

What started as a simple need to save time on reporting has grown into full marketing intelligence that powers everything from daily dashboards to AI-driven insights.

With Supermetrics, Pattrns has scaled its data capabilities, strengthened client relationships, and unlocked new ways to drive ROI, all without needing a large data engineering team.

Supermetrics doesn't just help them report on the past. It helps them shape the future of their clients' marketing decisions.