Found & Supermetrics

How Found UK uses Supermetrics to power agency reporting

Key Takeaways

  • Before Supermetrics, Found’s reporting was manual, fragmented, and time-consuming.
  • By adopting Supermetrics Storage, Found built a scalable, always-on data foundation without maintaining its own warehouse.
  • Supermetrics is now the backbone of Found’s data and reporting ecosystem, powering insights across all departments.
  • With accurate, blended data in one place, Found's teams now focus on strategy, creativity, and growth rather than manual data work.

Quick facts

  • Industry: Marketing agency
  • Founded: 2005
  • Size: 90+ employees
  • Markets: United Kingdom
  • Products: Google Sheets, Looker Studio

Found is a multi-award-winning powerhouse redefining digital performance. With a heritage in performance marketing and a culture of innovation, Found blends data, technology, and human brilliance to deliver digital excellence.


In this customer story, Kimara Saldanha, Head of PPC at Found UK , shares how Supermetrics transformed her team’s reporting and decision-making, turning hours of manual work into actionable insights that fuel smarter strategy and client growth.



The challenge: Too much time in spreadsheets, not enough in strategy

Before Supermetrics, Found’s reporting workflows were heavily manual. Each week, analysts and account managers spent hours pulling performance data from multiple platforms, cleaning it, and manually combining it for client reports.



Google Sheets reached its limits as the agency scaled and client data volumes grew. Reports lagged, consistency suffered, and teams had less time to focus on strategic analysis, the area where Found creates real client value.


The solution: Building an intelligent, scalable reporting engine with Supermetrics


To move away from manual reporting and fragmented insights, Found turned to Supermetrics, embedding it directly into the agency's marketing tech stack. The goal was simple: automate data collection, unify reporting, and give teams more time to think strategically.


Today, Supermetrics powers every stage of Found’s marketing intelligence workflow, pulling data from dozens of platforms into a single, trusted source. It enables Kimara's team to compare performance across channels, create custom metrics , and generate insights in minutes, not hours.


Key features driving value for Kimara’s team include:

Supermetrics Storage: The engine behind scalable reporting


As Found's client portfolio and data volumes grew, Supermetrics Storage became the next logical step. Instead of managing a separate data warehouse, Found uses Supermetrics Storage to keep all its marketing data in one centrally managed location, ensuring fast, reliable, and always-available access.

With Storage, reports load instantly, API outages never impact teams, and historical data is preserved for long-term analysis and predictive modeling. This foundation lets Found move beyond reporting to true marketing intelligence, helping Kimara and her team focus on performance insights and smarter investment decisions for clients.


The results: clear data, confident decisions


With Supermetrics automating data collection and Storage, ensuring reliability, Found has transformed how its teams work:

  • Hours of manual data work are eliminated every week
  • They have consistent, on-demand reporting across all clients
  • Teams are now focused on insights and strategic impact

Today, Found’s performance reports aren't just faster, they're smarter. With a single centralized source of truth, Kimara and her team can connect data to outcomes, build trust with clients, and make informed decisions with confidence.


A partnership that fuels growth


For Kimara, Supermetrics stands out not just for its technology but also for the partnership behind it.



With Supermetrics’ innovation and support, Found continues to push boundaries, turning data into action and search into opportunity, across every platform that matters.