Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
Data Management, Data Integration

Zero-party data and how it helps with personalization in the post-third-party cookies era

Explore the significance of zero-party data—information customers willingly share with brands—in enhancing personalization as third-party cookies become obsolete. Learn how to collect and leverage this data to build trust, improve customer experiences, and drive marketing success. ...

6-MINUTE READ | By Jack Bitcon

Data Integration, News and product updates, Supermetrics News

Custom Data Import: Get data from any sources to get a holistic view of your marketing performance

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...

3-MINUTE READ | By Tea Korpi

Data Management, Marketing Analytics

Campaign naming conventions: The key to cleaner and reliable reporting [template included]

Imagine analyzing data from a “Special Discount” campaign six months later. Unless you’re blessed with an exceptional memory, you’ll find it impossible to remember details such as its purpose, audience, or the period it ran. This is why having a well-structured naming convention and marketing data governance will make analyzing and reporting your campaign much ...

6-MINUTE READ | By Milja Nevalainen

Power BI

Power BI for marketing: How to set up your dashboards

If you’re used to running your marketing dashboards on Excel or Google Sheets, Power BI can seem pretty intimidating.  But don’t let the complexity put you off. With a few simple steps to set your data up the right way, Power BI can be a marketer’s best friend. ...

12-MINUTE READ | By Milja Nevalainen & Rosanna Campbell

Data Integration, Data Management

Conversions API: How marketers can improve ad results and adapt to privacy changes

With third-party cookies declining due to privacy rules and ad blockers, marketers face the challenge of maintaining effective targeting and performance.  Enter Conversions APIs (CAPIs). They let you upload your first-party data straight to ad platforms, ensuring accurate targeting and on-platform attribution. With improved signal quality, ad platforms can optimize their algorithms, leading to better ...

6-MINUTE READ | By Ilkka Särkiö & Kelly Duval

Supermetrics vs

Adverity vs. Supermetrics: A comparison guide

When deciding on a marketing data integration platform, it’s crucial to understand how each solution aligns with your business needs. Supermetrics and Adverity are two popular options. Both offer robust data management and analytics capabilities but with different approaches. In this blog, we’ll provide a detailed comparison to help you make the right choice. The ...

6-MINUTE READ | By Isha Shinde

Marketing Analytics

Marketing analytics: The only guide you need

Despite all the buzz about data-driven marketing, marketing analytics remains a challenge for many marketers who still struggle to track and optimize performance.  Only a fraction of marketers use quantitative tools to measure the impact of marketing spend. ...

9-MINUTE READ | By Anna Shutko & Robert White & Kelly Duval

Ecommerce

Black Friday ecommerce success: Reduce stress and boost profits

Black Friday brings intense competition as companies vie for customer attention and online sales. Whether you’re an ecommerce marketer managing a single brand or you’re working with multiple clients at an agency, the pressure during peak season is no joke. If you have a rough plan for your Black Friday ecommerce marketing strategy but want ...

9-MINUTE READ | By Outi Karppanen & Kelly Duval

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