Supermetrics Blog

There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest. ...

Today, another much-anticipated connector, StackAdapt, joins the Supermetrics connector squad! ? Now you can get data from one of the most popular programmatic demand-side platforms to Google Sheets, Google Data Studio, and Excel.  With the StackAdapt connector you can: Create a comprehensive user journey analysis Your StackAdapt campaigns can belong to different stages of the ...

Copy/pasting data from your web analytics platform to Google Sheets can be a total nightmare.  It’s boring, time-consuming, and you’re bound to copy data into the wrong cell at some point. And that’s why today, I’m going to show you how to import your website data to Google Sheets. Ready? Let’s go. How to import ...

Good news for SEOs and other Ahrefs fans! You can now build backlink, cross-link, and technical SEO reports with our brand new Ahrefs connector for Google Data Studio, Google Sheets, Excel, and Supermetrics API. Here’s what you can do with the connector: Keep reading to learn how to create these reports and how to get ...

In August of 2019, Search Station had come to a point where we needed to optimize the efficiency of our time spent on client tasks and our own operational tasks. We decided to plunge into the shiny world of automated marketing reporting and analytics, with the aim to cut out bulky work and streamline our ...

When it comes to building SEO reports, no one knows their stuff like agency marketers. After all, clients are paying agencies not only for services like keyword research, on-page optimization, content marketing, and link building but also for proving the value of those services with clear reports. And that’s why for this article, we interviewed ...

TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d probably agree that keeping track of your ad spend is a time consuming and error-prone ...

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

“Marketing is one big experiment. Some experiments just have a longer shelf life than others.” That’s the first thing Andy Culligan, CMO of Leadfeeder, said to me when I asked him about experimentation in marketing. And to help you understand how to run those experiments, I interviewed Andy and three other seasoned marketing leaders.  After ...

If French is the language of love, then metrics are the language of marketing. CPCs, CPA, CTRs; no marketer can get by today without learning how to speak in terms of metrics. We use metrics for reporting data, forecasting performance, and for understanding how changes in the real world have impacted our marketing. One thing ...