Supermetrics Blog

In August of 2019, Search Station had come to a point where we needed to optimize the efficiency of our time spent on client tasks and our own operational tasks. We decided to plunge into the shiny world of automated marketing reporting and analytics, with the aim to cut out bulky work and streamline our ...

When it comes to building SEO reports, no one knows their stuff like agency marketers. After all, clients are paying agencies not only for services like keyword research, on-page optimization, content marketing, and link building but also for proving the value of those services with clear reports. And that’s why for this article, we interviewed ...

TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d probably agree that keeping track of your ad spend is a time consuming and error-prone ...

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

“Marketing is one big experiment. Some experiments just have a longer shelf life than others.” That’s the first thing Andy Culligan, CMO of Leadfeeder, said to me when I asked him about experimentation in marketing. And to help you understand how to run those experiments, I interviewed Andy and three other seasoned marketing leaders.  After ...

If French is the language of love, then metrics are the language of marketing. CPCs, CPA, CTRs; no marketer can get by today without learning how to speak in terms of metrics. We use metrics for reporting data, forecasting performance, and for understanding how changes in the real world have impacted our marketing. One thing ...

Great news: you can now pull your Shopify data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! Why is this connector such a big deal? Because it helps ecommerce merchants and marketers quickly understand what’s going on with the business. As you’ve probably noticed, ecommerce data is scattered across multiple siloed platforms. ...

Whether you’re working on SEO or paid search, you’d probably agree that keyword research is a hairy beast. It’s slow, manual, and well… boring. But what if we told you that you can automate the process and get a list of hundreds of relevant keywords and your current ranking data flowing directly into your Google Sheet in under 5 minutes? ...

TL;DR: If you want to hit the ground running with a free Twitter Ads reporting template, steal ours with pride. But if you want some tips and tricks for better paid social reporting, keep reading. ...

If you use Facebook Ads, you’re probably interested in answering this question: How can I effectively generate more leads using Facebook Ads? Well, we’re going to cover the end-to-end playbook in this post based on the insights and findings from Jeff Sauer, a Facebook Ads expert and founder of Data Driven. We’ll break this post ...