Supermetrics vs. AgencyAnalytics for client reporting

For automated client reporting, Supermetrics Studio suits teams that present the same PowerPoint or Google Slides deck every month, because it imports the deck and connects its figures to live data. AgencyAnalytics suits teams whose bigger bottleneck is getting branded reports reviewed and sent on time, because it puts those steps in one workspace.

Supermetrics is a marketing intelligence platform that sends data from advertising and analytics sources to destinations such as Google Sheets, Power BI, BigQuery and Supermetrics Studio for dashboards and decks. AgencyAnalytics is a client reporting platform for agencies, with a white-label client portal and scheduled reports.

This comparison follows a monthly client report from setup to delivery. It draws on public vendor documentation and pricing.

Key takeaways

• Supermetrics Studio imports an existing Google Slides deck or a PowerPoint file (up to 10 MB and 200 slides), then connects its static charts and tables to live data.
• AgencyAnalytics Core includes a white-label client portal, scheduled reports and Require Approval, which holds a scheduled report until someone reviews it and approves it for sending.
• AgencyAnalytics Core costs US$20 per client per month on annual billing, so ten clients cost US$200 a month. Supermetrics pricing depends on which tools you send data to and how many sources, accounts, and users you need. Supermetrics Starter costs US$44 a month for 3 data sources and 1 user, and Growth costs US$177 for 6 data sources and 2 users, both on annual billing.
• Supermetrics' built-in Data Blending and Custom Fields require an Enterprise package.
• Both platforms connect to Claude and ChatGPT, and Supermetrics also connects to Microsoft Copilot.
• Verdict: Choose Supermetrics if you want to keep your existing client decks or reuse client data across tools. Choose AgencyAnalytics if you want to build, review, and send branded reports from one workspace.

See what Supermetrics does beyond client reporting.

How do Supermetrics and AgencyAnalytics compare?

Supermetrics suits agencies that keep existing slide decks or reuse client data in tools such as Google Sheets, Power BI and BigQuery. AgencyAnalytics suits agencies that want to build, review and send white-label reports from one workspace, from US$20 per client per month on annual billing.

For a wider comparison, see our guide to marketing reporting software.

How does monthly client reporting work in each platform?

For a recurring paid media report, start with last month’s deck in Supermetrics Studio or build a report you can send on a schedule in AgencyAnalytics.

Can you keep your existing client deck in Supermetrics or AgencyAnalytics?

In Supermetrics Studio, import last month’s Google Slides or PowerPoint deck. Then ask SuperAI to replace its static charts and tables with live data from the connected accounts. Check each slide against the source figures before using it in a client review.

In AgencyAnalytics, build the report in a landscape slide layout or a portrait document layout. A Smart Report starts with the client’s connected integrations. You can also start from a template or clone a report you already built.

How do Supermetrics and AgencyAnalytics handle report scheduling and approval?

In AgencyAnalytics, schedule the report to go out after month-end. If you turn on Require Approval, AgencyAnalytics holds the report at the scheduled send time and notifies the reviewer in the app. The reviewer can check the figures and add context before approving the send. The client gets a link to a live web report and can download a PDF.

In Supermetrics Studio, set the deck to the month you’re reviewing, check the figures, then invite the client to view it or share a link. If your client report lives in a spreadsheet, scheduled refreshes in Google Sheets or Excel can update the figures and send the report by email.

A saved view in Studio keeps your date range and filters. To compare the figures as they stood at month-end with live data later, ask SuperAI to add a snapshot to the board. Export a PDF if you or the client needs a fixed copy of the deck you presented.

Once you’ve settled on a review and delivery process, use it as a starting point for scaling client reporting across accounts.

How do the platforms combine data from multiple sources?

AgencyAnalytics can calculate metrics across connected integrations inside a client report. Supermetrics Enterprise can join source data on a shared field, and Supermetrics can send data to the reporting tools your package covers.

Say your client wants cost per qualified lead by campaign. Start by checking that the CRM and ad platform share a campaign identifier, such as the campaign ID. Use the same qualification rule, date range, and currency in both tools. Then check the spend and qualified lead count for one campaign before you compare the full report.

If the account manager needs that KPI in a Studio deck and an analyst needs the data in Power BI, check that your Supermetrics package covers both destinations. See how to blend marketing data across sources for more on matching records.

How do Supermetrics and AgencyAnalytics compare on AI reporting?

Both platforms use AI to answer questions about client performance and build report content. Supermetrics Studio can generate a full deck. AgencyAnalytics can generate individual report pages and draft commentary inside its reporting workspace.

In Supermetrics Studio, you can ask SuperAI to build or edit a dashboard or a full presentation. It can also connect charts from an imported deck to live data. Outside Studio, Supermetrics for AI Chats brings connected data into tools such as Claude, ChatGPT, and Microsoft Copilot for follow-up questions.

In AgencyAnalytics, AgencyAI answers questions about client performance, and you can add editable AI summaries to reports. AI Page Builder creates individual report or dashboard pages from a prompt. Outside AgencyAnalytics, tools such as Claude and ChatGPT can query supported data sources via MCP. A single prompt can request data for up to 10 named clients.

Norwegian agency Layer kept its regular Looker Studio dashboards and used Supermetrics for Claude to handle one-off client requests. Layer reports that tasks that previously took up to 10 hours now take 20 minutes, including formatting the results in Google Sheets.

The best test is the explanation you’d put in front of a client. “Total leads rose, but qualified leads fell” is an observation you can check against the CRM. “Broader targeting may explain the drop” is a hypothesis you can check against campaign changes.

To compare the tools, give both the same client question.

Compare last month’s paid campaigns with the month before. Show spend and qualified leads by campaign, using the same qualification rule and currency for both months. Where did cost per qualified lead change most? Separate what the data shows from explanations we’d need to verify.

Run the prompt once you’ve connected the required sources and defined a qualified lead. Check the figures and calculations against your report, then ask the account manager to add context the data may miss, such as a new offer or a delay in sales follow-up.

Our guide to AI-powered agency reporting shows how to turn analysis like this into client commentary.

Supermetrics vs. AgencyAnalytics pricing: what does client reporting cost?

AgencyAnalytics charges for each Client workspace. Supermetrics pricing depends on the destinations you choose and how many data sources, accounts, and users your team needs.

The table shows advertised U.S. prices and included capacity checked on November 9, 2026. Monthly prices assume annual billing. Prices and limits can vary by market and offer.

Say you manage ten clients, each with one website and one Google Ads account. Ten billable Client workspaces on AgencyAnalytics Core would cost US$200 per month on annual billing, before add-ons. A customer with multiple websites may need more than one Client workspace.

With Supermetrics, Google Ads is one data source and each client’s Google Ads account counts toward that source’s limit. Ten accounts exceed the three included in Starter and the seven in Growth at the prices shown. Price any extra accounts, destinations, or separate BI and AI subscriptions you need. Weigh the total against the staff time you measure in the pilot.

Should your agency choose Supermetrics or AgencyAnalytics?

Pilot your next monthly report with one client. You’ll see which tool handles the work that takes your team the most time.

1. Pick one client with a representative mix of channels and a KPI that takes work to report, such as cost per qualified lead.
2. Build the same report in each platform and check the KPI against your source data.
3. Time how long it takes to build the report, review it, and prepare it for delivery. Open it with client-level permissions to check what the client can see.
4. Compare the hands-on time each platform leaves you with each month. Then price the setup for your whole portfolio.

Use our agency client reporting guide to decide what the pilot report needs to include. For the Supermetrics trial run, follow the Studio deck import instructions to reuse last month’s presentation.

Frequently asked questions