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Apr 6, 2022

In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose.

Mar 29, 2022

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.

Feb 23, 2022

In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.

Feb 9, 2022

In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.

Jan 26, 2022

In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy.

Dec 15, 2021

In this episode, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns.

Dec 1, 2021

In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively.

Nov 17, 2021

In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report.

The marketing analytics show episode 29

Nov 3, 2021

In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creatives and data.

The future of marketing measurement

Oct 20, 2021

In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.

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About the Marketing Analytics Show

Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.
At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.
But that’s not easy. And that’s exactly why we started this podcast.
Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.
About the Marketing Analytics Show
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