Putting marketing data into action through reverse-ETL with Google, Supermetrics, and Hightouch
In this episode, you’ll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL.
Breaking down the three pillars of marketing—awareness, nurturing, and trust—with Erik Huberman
In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust.
Digital audio advertising 101 with Spotify
Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix.
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.
How to test ecommerce campaigns purposely with Colby Flood
In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose.
How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.
How Groupon manages and measures full-funnel performance marketing
In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.
How marketers can implement marketing mix modeling with Mark Stouse
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
About the Marketing Analytics Show
Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.
At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.
But that’s not easy. And that’s exactly why we started this podcast.
Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.
Hosted by
Anna Shutko
The Marketing Analytics Show is hosted by Anna Shutko, Product Marketing Manager at Supermetrics and all-round marketing bad ass.
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