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Jun 26, 2025

In this episode of The Marketing Intelligence Show, our host Fanny chats with Supermetrics' SEO expert, Heini Lindfors, to break down what AI-driven search means for your strategy. Learn how to navigate AI Overviews, conversational search, and new platforms to ensure your brand remains discoverable and impactful.

Jun 12, 2025

In this episode, Nora Hungersilver, is joined by data and tech veterans Brent Banning (Pragmaticians) and Ted Goon (Riserata). Discover how to navigate the explosion of marketing data, unify online and offline insights, and build truly effective ROAS measurement frameworks. From understanding data consolidation to avoiding common reporting pitfalls, this session is packed with expert advice and real-world examples to help you optimize your marketing spend and drive measurable growth.

May 21, 2025

In this episode Anna Shutko is joined by Tea Korpi, to unpack what’s really going wrong with e-commerce reporting—and how to fix it. From choosing the right metrics to aligning marketing and product data, you'll learn how to build dashboards that deliver insight, not just information.

May 7, 2025

In this episode Aleksander Cardwell sits down with Matt Simmonds, Chief Product and Technology Officer, to explore the challenges and opportunities ahead for marketers navigating increasingly complex data ecosystems.

Apr 24, 2025

Discover how ETAM Group rethought their approach to data—from old systems and frustration to a modern strategy that helps teams act faster, measure better, and market smarter.

Apr 9, 2025

In this episode, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaign data, and reshaping the analyst role from data providers to true insights experts.

Mar 13, 2025

Discover how Marketing Mix Modeling (MMM) has evolved and why it’s essential for modern marketers. Juha Nuutinen, CEO of Sellforte, joins Outi Karppanen to break down MMM, incrementality testing, and how to turn insights into action for smarter budget allocation and better marketing performance.

Feb 6, 2025

In this episode of The Marketing Intelligence Show, we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fragmented data, developing performance indicators that matter, and presenting outcomes that highlight true marketing success—especially in media strategy and creative execution.

Jan 23, 2025

Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social.

Jan 17, 2025

In this episode, host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her years working in China to offer unique insights and practical advice for marketers.