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Jan 17, 2025

In this episode, host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her years working in China to offer unique insights and practical advice for marketers.

Jan 9, 2025

In this episode host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement.

Dec 12, 2024

In this episode, Jose Murillo, FIFCO’s Regional Head of Connections Marketing, reveals how he built an award-winning in-house agency. Learn how he scaled his team, created a strong data foundation, and used tools like Supermetrics to transform marketing at FIFCO.

Dec 5, 2024

In this episode, Evan Kaeding speaks with Tyson Drake, a fractional CMO and former CMO of a nine-figure DTC brand. Tyson shares strategies for scaling DTC brands, using first-party data, expanding beyond demand capture, and harnessing AI for data and creative optimization.

Dec 3, 2024

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG’s journey of centralizing data, automating reports, and making smarter, data-driven decisions.

Nov 15, 2024

Join SuperSummit '24 recap, revealing key moments, audience insights, and the debut of Supermetrics’ new product strategy. Hear how nearly 9,000 marketers connected, engaged, and shared in an unforgettable virtual experience.

Aug 8, 2024

In this episode of the Marketing Intelligence Show, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.

Jul 25, 2024

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We’ll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Jul 11, 2024

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

Jun 27, 2024

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt – a personalized gift store to celebrate life’s important moments.