Making the most of first-party data with Josh Perlstein
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.
Contextual advertising: How it works and why you should try it with Ned Dmitrov
In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising
How to set up a GA4 instance for successful ecommerce marketing with Enrico Pavan
In this episode, you’ll hear from Enrico Pavan, the co-founder, and president of Analytics Boosters. He will discuss how to set up the GA4 instance for successful ecommerce marketing.
Putting marketing data into action through reverse-ETL with Google, Supermetrics, and Hightouch
In this episode, you’ll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL.
Breaking down the three pillars of marketing—awareness, nurturing, and trust—with Erik Huberman
In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust.
Digital audio advertising 101 with Spotify
Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix.
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.
About the Marketing Analytics Show
Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.
At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.
But that’s not easy. And that’s exactly why we started this podcast.
Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.
Hosted by
Anna Shutko
The Marketing Analytics Show is hosted by Anna Shutko, a Marketing Analytics Consultant at Supermetrics.
Try Supermetrics for free
Get full access to Supermetrics with a 14-day free trial.
No credit card required.
