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The future of marketing measurement: How to win in a world of data with Mikael Thuneberg
In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.
How to measure your content marketing ROI with Deb Mukherjee
In this episode of the Marketing Analytics show, we chat with Deb Mukherjee to learn about measuring content marketing success.
How to manage and keep track of your ad budget with Remi Turcotte
In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget.
How to analyze and optimize your Google My Business listing performance with Alexander Silén
In this podcast episode, we catch up with Alexander Silén to learn how to make the most of your Google My Business profile.
How to develop statistical intuition with Tim Wilson
In this episode of the Marketing Analytics Show, Tim Wilson shares what statistical intuition is and how it helps marketers make better data-informed decisions.
How to grow a YouTube channel for business with Devin Pickell
In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel.
How to show the value of your work with client reporting with Chris Hirlemann
In this episode, Chris Hirlemann, Head of Data at Sleeping Giant Media, shows you how to do client reporting effectively.
How to use machine learning to analyze attribution windows with Esa Tiusanen
In this episode, Esa Tiusanen, Senior Consultant at Columbia Road, shows you how to use machine learning to analyze your attribution windows.
About the Marketing Analytics Show
Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.
At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.
But that’s not easy. And that’s exactly why we started this podcast.
Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.
Hosted by
Anna Shutko
The Marketing Analytics Show is hosted by Anna Shutko, Product Marketing Manager at Supermetrics and all-round marketing bad ass.
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