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Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4.
Looking to drive more traffic to your website? Well, today we’ll discuss how to set up and measure on-site SEO performance with Sam Dunning.
From your website and CRM, to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s still frickin’ hard to understand what drives revenue. That’s why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.
Once you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you decide which metrics to track? That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify reporting.
Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out.
Far too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution.
Looking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth.
Getting your content to rank at the top of SERPs isn’t easy. You need two things, great content and solid SEO analytics. That’s why we caught up with Branko Kral, an expert on all things SEO.
How can you make sure every penny you spend on LinkedIn Ads is worth it? We caught up with AJ Wilcox to find out.
Wondering how to turn numbers into an engaging story? Well, today we’ll discuss how marketers can master data storytelling and visualization with Lea Pica.
Why should marketers think like an analyst? And how can you develop a data-driven mindset? We chatted with Khrystyna Grynko to find out.
About the Marketing Analytics Show
Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.
At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.
But that’s not easy. And that’s exactly why we started this podcast.
Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.
The Marketing Analytics Show is hosted by Anna Shutko, Product Marketing Manager at Supermetrics and all-round marketing bad ass.
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