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In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.
In this episode of the Marketing Analytics show, we chat with Deb Mukherjee to learn about measuring content marketing success.
In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget.
In this podcast episode, we catch up with Alexander Silén to learn how to make the most of your Google My Business profile.
In this episode of the Marketing Analytics Show, Tim Wilson shares what statistical intuition is and how it helps marketers make better data-informed decisions.
In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel.
In this episode, Chris Hirlemann, Head of Data at Sleeping Giant Media, shows you how to do client reporting effectively.
In this episode, Esa Tiusanen, Senior Consultant at Columbia Road, shows you how to use machine learning to analyze your attribution windows.
About the Marketing Analytics Show
Data. It’s everywhere, right? There’s so much across your entire marketing and sales stack that searching for a key insight can feel like looking for a needle in a haystack.
At the same time, there’s growing pressure on marketers to become more “data-driven” and have the chops to work with numbers. In reality, you’re expected to use data to make better decisions that will grow your business.
But that’s not easy. And that’s exactly why we started this podcast.
Every two weeks, Supermetrics’ very own Anna Shutko will interview an expert dedicated to making you a more analytical marketer. From developing a data-informed mindset to using data to improve your marketing campaigns, this podcast will give you actionable advice you can steal for your business.
The Marketing Analytics Show is hosted by Anna Shutko, Product Marketing Manager at Supermetrics and all-round marketing bad ass.
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